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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

4.06  ·  Rating details ·  340 ratings  ·  28 reviews
The End of Assembly Line Management

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and
Hardcover, 256 pages
Published February 7th 2017 by Harvard Business Review Press
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Craig Nicol
Apr 04, 2017 rated it it was amazing
Having read Lean UX, I was expecting a good book on how organisations could deliver projects. This book is about much more than that. The authors are coming from a point of frustration where agile delivery and Lean UX projects have failed to reach their potential because the organisations surrounding them were not supportive, so this book is about how to reshape an entire organisation to meet the challenged of the modern world, with lots of positive and negative examples, which is refreshing to ...more
Daniil Lanovyi
Sep 11, 2017 rated it really liked it
The book you wish your CEO would read. And your manager. And your colleague. All your colleagues.

The ideas expressed in this book are not new. Not revolutionary. Not mind blowing.
Instead, the book takes ideas practised by individual contributors and showcases them for managers.

Jeff and Josh use simple words and avoid going into great detail. Thanks to that the book's message is clear and actionable.

The great thing about "Sense and Respond" - it's not yet another prescriptive ™ methodology. It
Sep 02, 2017 rated it really liked it
Ta książka to próba wysokopoziomowego przedstawienia, w jaki sposób możemy wykorzystywać i łączyć różne techniki/metody (Agile, DevOps, Design Thinking, Lean Startup, Jobs to be done) na każdym poziomie firmy, aby stworzyć nieprzerwanie uczącą się, zwinną organizację (zarówno projektowo, jak i operacyjnie), która jest w stanie stale dowozić wartość dla klienta.
Miejscami sporo "oczywistości" dla osób pracujących blisko produktu, natomiast na plus sporo case studies z wdrożeń konkretnych procesów
Sophia Exintaris
Apr 06, 2018 rated it liked it
Shelves: 2018
Good work and great stories, as always by Jeff and Josh.

Why three stars? Because it felt unbelievably repetitive. It was the same point made again and again and again, with barely any variety. Good place to pickup a few stories though. My favourite is the recipe magazine that used lean startup and design thinking principles to slowly build a great web-based product! The secret to their success? They HAD PERMISSION TO FAIL by their management, if they failed small.

It's a good book, don't get me
Aug 20, 2017 rated it did not like it
This book needs two reviews:

If you work in a company that has an internet-first mindset with a nimble development approach - 0 stars

If you work in a company that comes from an era of business concepts being thrown over the wall to engineers and strict, ordered development - 3 stars

I say that because if you're the former, the approaches and techniques as they're outlined here are going to be no-brainers to you. The authors talk about the concepts of "big data" and testing in a "sandbox" - you alr
Jun 16, 2017 rated it really liked it
Sense and Respond is a strong high-level summary of business process changes in a world rapidly changing due to technology. Much of this is familiar territory for someone in a product role, but the apt focus on organizational change and management responsibility adds more realism to a genre typically dominated by single-serve tactics (how to user test, how to A/B test, etc) described in a total vacuum. It is rare to find literature that acknowledges the complex systems and cultures that must exi ...more
Brian Frank
Jun 22, 2017 rated it really liked it
Sense and Respond builds on the Lean UX book, tunes the message to the HBR crowd and shares (or borrows) key influences from Lean Enterprise (Jez Humble et al) — DevOps and continuous delivery, portfolio management, etc.

Gothelf and Seiden do a pretty good job of synthesizing several threads in the growing overlap between business strategy, technology and human-centred design. This would be the first book I'd recommend to someone coming from one or two of those areas who wants/needs to think and
Feb 26, 2018 rated it really liked it
I read this book for work. It helped me understand how IT has been absorbed by technology and business leaders. It is unfortunate for people like me who enjoyed the command line work of IT. That work style of command line automation has been left in the dust. The old days of laughing a lot during the day at work, has been replaced by people being extremely serious and concerned about how much money is going to be made on every task performed.

The IT world is now run by the C Suite, and people wh
Alex Watson
Aug 06, 2017 rated it really liked it
While it's rooted in Agile and lean principles, what's interesting about Sense & Respond is it tries to provide the reader with techniques for applying those ideas well beyond the team or the individual discipline. This is a "whole company" book, about how you apply a continuous learning, design and deployment model and survive contact with HR, finance, marketing etc. It's very well written - crisp, super condensed and mature. This is a book you can give to the C-suite and expect to find it give ...more
David Wygant
Dec 29, 2018 rated it really liked it
Watch when users don’t use the product as expected and ask them why. Create landing pages with message, cost and email input for waiting list to gauge interest. Place value on customer behavior as a measure of progress. Personalities invested in their own ideas will have a hard time wanting to listen to the market, gather evidence, and find the best idea, regardless of source. Outcome not output.

Feb 03, 2020 rated it really liked it
Good encapsulation of modern product principles. We're in the software age, not in the Industrial Age, so the way we build products and services needs to reflect that. Great examples throughout of companies that demonstrate both the success and failures of learning to adopt an iterative, customer-centric approach.
Rasa Jonkute
Oct 23, 2018 rated it really liked it
Many good and bad examples from the market to illustrate the difference between companies to do and don't understand the importance of two-way communication with the market. This book embraces the idea of collaboration, making over debating, and continuous improvement in general.
Feb 10, 2018 rated it liked it
If you are already working with a modern, agile software process (possibly already using ideas from Lean UX), you won't find surprising things in this book. Otherwise it's a good overview how to go beyond team focused agile.
Jul 04, 2019 rated it it was amazing
Shelves: 2019-lest
Nyttig og lettlest fagbok.

Mye kjent stoff som feedback loop og 'Jobs to be done'. Samtidig bevisstgjøring om hvordan samfunnet - og kundenes krav - har endret seg og blitt muliggjort av den digitale tidsalderen. Mange spennende tanker og gode eksempler gjør det lett å huske.
Antti Kirjavainen
Jan 16, 2020 rated it really liked it
Finally read cover to cover.

This book links lean thinking, agile and design principles into a holistic look of how organizations and businesses can thrive in today's global competition and unpredictable environment.
Jay Hyett
Oct 09, 2020 rated it it was amazing
This is a must read for anyone working in a digital company.
Teddy Zetterlund
Aug 28, 2017 rated it it was amazing
Sense & Respond is essentially a high level guide to software development for _all_ companies (regardless of if you classify your company as in software development or not). ...more
Anand Vishwanath
Sep 30, 2017 rated it it was ok
Pretty poor rehash of Lean Startup and Lean Enterprise. It's surely a good resource for examples of companies following a more product thinking approach, case studies etc ...
Marco Trincardi
Apr 20, 2018 rated it it was amazing
Excellent book
It focus on how to turn an Organization into a Sense & Respond mindset
Cezary Zminkowski
Nov 23, 2017 rated it really liked it
Giving 5 stars but I think it is heavy overlapping with Lean Startup by Eric Rice. If you liked Lean Startup book then you will find this one as an extension with more corporate context.
Jun 24, 2018 rated it it was ok
I found nothing new in this book. This was a very light meal. Also, I am not a fan of books that ram a catch phrase down your throat—that’s exactly what “sense & respond” is, a catch phrase. ...more
Inês Ribeiro Silva
Jul 07, 2018 rated it it was amazing
Amazing book to ignite changes on management and product teams.
Michael Gunnulfsen
May 26, 2017 rated it liked it
Probably a good read if you don't listen to customers or create new products continuously.
Feb 04, 2020 rated it it was ok
Contains some good points but I found it very repetitive with lots of filler.
Toni Tassani
Nov 29, 2019 rated it really liked it
Shelves: owned-physical
Sense and Respond is the main idea behind the approach to (software) product development that the authors started exploring in Lean UX. Is the two-way conversation with the market, the feedback loop. They consider that the idea is already embedded in user-center design, design thinking, lean startup, customer development, lean and agile methods and DevOps practices. The most important themes are in these five key principles:
1. Create two-way conversations
2. Focus on the outcomes
3. Embrace contin
Jacob Colling
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Jul 28, 2018
Michael Goitein
rated it it was amazing
Dec 30, 2019
Arganka Yahya
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Oct 15, 2017
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May 07, 2017
Steve Diffey
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Mar 11, 2019
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