Find Your Why Quotes

“The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“The greatest contribution of a leader is to make other leaders.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“There’s just one problem with feelings. They can be tremendously difficult to express in words. That’s the reason we so often resort to metaphors and analogies,”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“If we want to feel an undying passion for our work, if we want to feel we are contributing to something bigger than ourselves, we all need to know our WHY.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“The opportunity is not to discover the perfect company for ourselves. The opportunity is to build the perfect company for each other.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Fulfillment is a right and not a privilege. Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work, to feel safe when we’re there and to return home with a sense that we contributed to something larger than ourselves. Fulfillment is not a lottery. It is not a feeling reserved for a lucky few who get to say, “I love what I do.” For those who hold a leadership position, creating an environment in which the people in your charge feel like they are a part of something bigger than themselves is your responsibility as a leader.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“If we expect people to live the core values of an organization, we have to be able to tell them what those values look like in action.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“There are two ways to build a career or a business. We can go through life hunting and pecking, looking for opportunities or customers, hoping that something connects. Or we can go through life with intention, knowing what our piece looks like, knowing our WHY, and going straight to the places we fit.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“the combination of your WHY and HOWs is as exclusively yours as your fingerprint.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Before we can stand out, we must first get clear on what we stand for.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“a small group of inspired and engaged employees can have a positive impact on the entire organization.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“We don’t necessarily find happiness in our jobs every day, but we can feel fulfilled by our work every day if it makes us feel part of something bigger than ourselves.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“The goal for us as individuals is to know our WHY so that we can more easily find the right tree and the right nest. The goal for an organization is to know its WHY in order to attract the right birds. And the goal for each team within the company is to make sure that they have the right birds in each nest—those who will work together most effectively to contribute to the organization’s higher purpose and cause.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as “honesty,” or adjectives, such as “determined,” are not actions. We turn themes into HOWs by making them actionable.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“WHATs are products, services and job functions we perform. HOWs are values, guiding principles and actions that make us stand out. The WHY defines what the organization stands for—it is the collective purpose, cause or belief.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Leaders are the ones who have the courage to go first and open a path for others to follow.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“If every member of a team doesn’t grow together they will grow apart.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Our struggles are the short-term steps we must take on our way to long-term success.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Storytelling is the way knowledge and understanding have been passed down for millennia, since long before the invention of written language. Storytelling is part of what it is to be human. And the best stories share our values and beliefs. Those stories are powerful. Those stories inspire. Those stories are both the source of our WHY and the fuel that keeps our WHY alive. That’s the reason companies that understand the importance of living their WHY make it easy for their teams to fortify themselves with stories.”
― Simon Sinek, Find Your Why: A practical leadership book to bring purpose to your team

“At its core, the WHY is an origin story. Who we are is the sum total of all the experiences we’ve had growing up—the lessons we learned, the teachers we had and the things we did. In order to help your companion discover their WHY, you’ll need to listen to stories from their past. Their WHY represents who they are at their natural best and will be revealed through specific stories and experiences that affected their life and shaped who they are.”
― Simon Sinek, Find Your Why: A practical leadership book to bring purpose to your team

“WHY corresponds to the limbic brain, which is responsible for our feelings, such as trust and loyalty. This part of the brain drives all human behavior and decision making but has no capacity for language.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Your vision is only actionable if you say it out loud. If you keep it to yourself, it will remain a figment of your imagination.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“our goal is to surround ourselves with people who believe what we believe.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Either way, discovering your WHY is like panning for gold in the river of the past: the gold is there, lost in the debris of the river, hidden by rushing water. Only when you take the time to pan for the significant moments of the past, retrieving them nugget by nugget, will they turn into treasure.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Happiness comes from what we do. Fulfillment comes from why we do it.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“And remember the most important lesson. The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“If you’re different at work than you are at home, in one of those two places you’re lying.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Remember, the WHY is a filter. When you start with WHY, it attracts people who believe what you believe and repels people who don’t.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Once you know your WHY, you have a choice to live it every day. Living it means consistently taking actions that are in alignment with the things you say. If you say one thing and do another too frequently, you will lose the trust of others. Our actions either add to or take away from the trust and loyalty others feel toward us. When the things we say and the things we do are aligned with what we believe, we are fully living our WHY. Will you choose to take a stand?”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team

“Bottom line is when we focus on our strengths and lean in to the strengths of others, we can make the impossible possible.”
― Simon Sinek, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team