Strategize Quotes

“Trying to please everyone would not only be challenging but would also result in a feature-rich product that might not satisfy anyone. Note”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“To put it differently, with the right data you have a chance to successfully argue against the opinion and views of powerful stakeholders; without data, it may be difficult, and the HiPPO—the highest-paid person’s opinion—may win.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“As the person in charge of the product, you should lead the strategy-validation work. Don’t shy away from difficult conversations, have the courage to make a decision if people can’t agree, and use data to test ideas and back up decisions, as I describe in the next section.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“An effective vision has four qualities: it is big, shared, inspiring, and concise.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“The product strategy describes how the long-term goal is attained; it includes the product’s value proposition, market, key features, and business goals. The product roadmap shows how the product strategy is put into action by stating specific releases with dates, goals, and features.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Instead, a disruptive innovation typically solves a customer problem in a better, more convenient, or cheaper way than existing alternatives. A disruptive product also creates a new market by addressing nonconsumption: it attracts people who did not take advantage of similar products. But”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“If you don’t get any negative feedback, if your ideas are never invalidated, then you won’t learn enough.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Eliminating the right features requires a solid understanding of your target group and the problem your product solves—as well as a good portion of courage. It’s always easier to create a me-too product than to create something different. As Steve Jobs once said: “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Good fortune is what happens when opportunity meets with planning. Thomas Edison”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“FIGURE 34: A Simple Kanban Board for Strategy Testing”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age