Surge Quotes

“Luck isn’t about fate, or worth, or karma, or tiny green Irish men. Luck is about foresight paired with strategic action. Luck is about planning. Luck is about deliberately putting yourself in the right spot at the right time.”
― Mike Michalowicz, Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

“To be a successful entrepreneur, you have to have a certain level of ignorance, because if you knew what was ahead when you started out, you’d never start.”
― Mike Michalowicz, Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

“You can’t beat the tide. No one can.”
― Mike Michalowicz, Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

“You are building a tribe, and to do that, you need a dog whistle, not a megaphone.”
― Mike Michalowicz, Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

“Because, in the eyes of your customers and clients, better is not better, different is better.”
― Mike Michalowicz, Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna