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Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
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Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

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4.25  ·  Rating details ·  63 Ratings  ·  7 Reviews
Hardcover, 175 pages
Published May 30th 2016 by Obsidian Press
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Sabrina
Jun 10, 2016 rated it it was amazing
Mike has done it again! For the entrepreneurial business owner who wants to grow a highly profitable business, Surge is another must-read. Mike demystifies market timing to position your business to experience a surge in marketplace demand. Of course, if you are content to tread water and "Bob" around, being tossed about in the waves, this book is not for you. In Surge, Mike shares the strategies he uses himself to grow his businesses. Read it and learn from him. Be sure to follow his advice abo ...more
Olivia Prince
Jun 05, 2016 rated it really liked it
Lots of good information in this book! I feel that it offers good growth advice and solid analogies to make the concepts easy to follow. I took away a lot of nuggets and some ideas. 4 stars just because it didn't hold my attention quite as much as the authors other books, but still a recommended read.
Skata
May 21, 2017 rated it really liked it
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Andi
Sep 07, 2016 rated it it was amazing
Shelves: business, marketing
I loved the examples in this book about businesses catching big waves. This is another great book by Mike Michalowicz. I've enjoyed all he writes.

I came away from this book with a lot of great ideas, understanding better how location and timing and customer demand will affect my decisions going forward.

I recommend it for new and seasoned business owners looking for their next wave in business.
Ben Azadi
Dec 11, 2016 rated it really liked it
Another great one from Mike Michalowicz. Audio version is hilarious.
Melissa Wilson
May 26, 2016 rated it it was amazing  ·  review of another edition
Great stories. A wonderful, smooth read and you really do learn a lot. Mike is a unique entrepreneur.
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“Because, in the eyes of your customers and clients, better is not better, different is better.” 0 likes
“Luck isn’t about fate, or worth, or karma, or tiny green Irish men. Luck is about foresight paired with strategic action. Luck is about planning. Luck is about deliberately putting yourself in the right spot at the right time.” 0 likes
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