Simplify Quotes

“being mostly correct and decisive typically yields better results than taking the time to figure out what is perfectly correct.”
― Richard Koch, Simplify: How the Best Businesses in the World Succeed

“Almost anyone can think up an idea. The thing that counts is developing it into a practical product. 4 Henry Ford”
― Richard Koch, Simplify: How the Best Businesses in the World Succeed

“The big advantage with price-simplifying is that it is often possible to build a huge mass market and a business system that cannot be imitated and out-scaled easily – at least not after the early days – which effectively shuts out all rivals. The price-simplifier is likely to end up with much higher volume than the proposition-simplifier, for the latter relies on the customer’s willingness to pay a premium for a demonstrably superior product. The rub for proposition-simplifiers is that they need to keep ahead of their rivals through constant innovation and new product development – otherwise, they will lose market share and suffer falling margins. Yet they may be able to build an extremely valuable, loyal following and brand among the middle to top of any given market. The price-simplifier must price down the experience curve, passing on cost savings and keeping margins tightly constrained. In contrast, the proposition-simplifier can – sometimes – hang on to fat net margins: up”
― Richard Koch, Simplify: How the Best Businesses in the World Succeed

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupéry”
― Richard Koch, Simplify: How the Best Businesses in the World Succeed

“So, if you invent a way of price-simplifying that works, be sure to roll it out internationally before local rivals have a chance to copy it.”
― Richard Koch, Simplify: How the Best Businesses in the World Succeed

“Customers play ball not just because of extremely low prices but also because IKEA offers them advantages and an experience that other retailers do not. Are there ways in which your firm – or a new venture – could offer customers advantages that would not cost you very much, or would even increase profits?”
― Richard Koch, Simplify: How the Best Businesses in the World Succeed