Impossible to Ignore Quotes

“When there is too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable.”
― Carmen Simon, Impossible to Ignore: Creating Memorable Content to Influence Decisions

“you can rescue any middle in your communications (presentation, blog, e-mail, marketing campaign, training program) if you establish a framework first and then determine neighboring items around the ones you want to make memorable.”
― Carmen Simon, Impossible to Ignore: Creating Memorable Content to Influence Decisions

“He also believes that forcing information on people makes them want to reject it, whereas inviting them to search for information makes them interact and remember. To”
― Carmen Simon, Impossible to Ignore: Creating Memorable Content to Influence Decisions

“Delivering a First-Class Care Webinar” versus “Improving Patient Outcomes Through Increased Patient Education.” The new message works because it intensifies a reward: it is more satisfying to improve patient outcomes than to deliver a great webinar.”
― Carmen Simon, Impossible to Ignore: Creating Memorable Content to Influence Decisions

“If the brain is a prediction engine, memory is its fuel. We can argue that the only reason we need memory of the past is so we can inform the future.”
― Carmen Simon, Impossible to Ignore: Creating Memorable Content to Influence Decisions