The Content Trap Quotes

“Newspapers struggle with the choice between using in-house journalists to produce content and aggregating content produced by others.”
― Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“This simple idea—that the right decision is often closely tied to its context—has profound implications for management. We will return to it later.”
― Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“Content businesses everywhere tend to define themselves by their content. This is the trap. The power of content is increasingly overwhelmed by the power of user connections, of which network effects are perhaps the most potent form.”
― Bharat Anand, The Content Trap: A Strategist’s Guide to Digital Change

“Nearly 72 hours of video are uploaded to YouTube, three million pieces of content shared by Facebook users, and 230,000 new photos posted on Instagram—every minute. More than 90 million websites are built every year. And perhaps the most sobering statistic: five exabytes (or 5 billion billion bytes) of data could store all the words ever spoken by humans between the birth of the world and 2003. In 2011, five exabytes of content were created every two days.”
― Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“Shapiro’s and others’ research in industrial organizations influenced the Department of Justice’s efforts to write antitrust policies for networked markets, and they created a new language, too. Terms like compatibility, dynamics, and openness began appearing in articles. And successes in digital media businesses have necessitated more-recent changes in language. Product quality and creative marketing have given way to terms like networks, communities, and conversation. The language for success in media, as in technology, is less and less about content and more and more about connections.”
― Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“It’s a mindset that I came to see in people who have managed or led digital change successfully. They are humble in recognizing what they can’t control, yet primed to take advantage of what they can. They don’t claim to know every answer, but are confident about asking the right questions. They are unafraid to go against the grain, to try something different. Throughout, they are able to see the forest and the trees. And”
― Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“Trade-offs require clear choices, yet in a world of powerful forces, it is often easier to compromise than to make difficult choices. By”
― Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change