Bharat Anand



Average rating: 4.28 · 343 ratings · 49 reviews · 1 distinct work
The Content Trap

4.28 avg rating — 343 ratings — published 2016 — 6 editions
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

Upcoming Events

No scheduled events. Add an event.

“It’s a mindset that I came to see in people who have managed or led digital change successfully. They are humble in recognizing what they can’t control, yet primed to take advantage of what they can. They don’t claim to know every answer, but are confident about asking the right questions. They are unafraid to go against the grain, to try something different. Throughout, they are able to see the forest and the trees. And”
Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“Shapiro’s and others’ research in industrial organizations influenced the Department of Justice’s efforts to write antitrust policies for networked markets, and they created a new language, too. Terms like compatibility, dynamics, and openness began appearing in articles. And successes in digital media businesses have necessitated more-recent changes in language. Product quality and creative marketing have given way to terms like networks, communities, and conversation. The language for success in media, as in technology, is less and less about content and more and more about connections.”
Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change

“Newspapers struggle with the choice between using in-house journalists to produce content and aggregating content produced by others.”
Bharat Anand, The Content Trap: A Strategist's Guide to Digital Change



Is this you? Let us know. If not, help out and invite Bharat to Goodreads.