Think Simple Quotes

“TIme and time again, Steve (Jobs) demonstrated that quality, speed, and cost can coexist quite nicely. The secret is to not let complexity get in the way.”
― Ken Segall, Think Simple: How Smart Leaders Defeat Complexity

“So the truth is, there is really no such thing as simplicity. What we're talking about is the perception of simplicity. It's what the customer takes away from the experience.”
― Ken Segall, Think Simple: How Smart Leaders Defeat Complexity

“At its core, simplification is about winning the hearts of the customers, and doing everything you can to make it easy for customers to engage with you.”
― Ken Segall, Think Simple: How Smart Leaders Defeat Complexity

“Asking teams to work for weeks or months before the decision maker gets involved is a recipe for frustration (and wasted effort).”
― Ken Segall, Think Simple: How Smart Leaders Defeat Complexity