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Think Simple: How Smart Leaders Defeat Complexity
by
Ken Segall, bestselling author of Insanely Simple shows how any company can leverage the power of simplicity--based on exclusive insights from business leaders around the world
In Insanely Simple, Segall showed how Steve Jobs' love of simplicity propelled Apple from near-bankruptcy to the world's most valuable company. Now he explores how other companies, in a range of ...more
In Insanely Simple, Segall showed how Steve Jobs' love of simplicity propelled Apple from near-bankruptcy to the world's most valuable company. Now he explores how other companies, in a range of ...more
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Hardcover, 288 pages
Published
June 7th 2016
by Portfolio
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Start your review of Think Simple: How Smart Leaders Defeat Complexity

Full disclosure: I won this book in a goodreads giveaway.
I will start by saying that this is not necessarily a bad book, just an unnecessary one. The insights provided in the book, which may be useful to someone seeking this information, are not new insights, nor are they explored in any depth.
The author is drawing upon his experience working with Apple, and with specifically Steve Jobs, to present lessons learned in the art/craft of business leadership. He then uses other companies as examples ...more
I will start by saying that this is not necessarily a bad book, just an unnecessary one. The insights provided in the book, which may be useful to someone seeking this information, are not new insights, nor are they explored in any depth.
The author is drawing upon his experience working with Apple, and with specifically Steve Jobs, to present lessons learned in the art/craft of business leadership. He then uses other companies as examples ...more

If there was a book that proves the adage "Keep it simple", this is it.
Ken Segall shares his diverse marketing experience with those willing to heed it on the importance of simplicity in everything (from purpose, communication, to leadership). Simplicity will leads to high chances of successes, breakthroughs, innovation, amongst other key business indicators, and Segall lewdly explains why, through his past successes, and also the interviews with fellow game changers.
Most of the book relies ...more
Ken Segall shares his diverse marketing experience with those willing to heed it on the importance of simplicity in everything (from purpose, communication, to leadership). Simplicity will leads to high chances of successes, breakthroughs, innovation, amongst other key business indicators, and Segall lewdly explains why, through his past successes, and also the interviews with fellow game changers.
Most of the book relies ...more

This wasn't a bad book. I thought the concept was fascinating, and the examples given were quite diverse. While it did start to sound like a commercial for Apple on quite a few occasions (especially at the beginning...seriously, I got to the point where I wanted to scream every time I saw Steve Jobs mentioned...), there were enough companies introduced that eventually a more complete picture started to form. Unfortunately, the book ended up being rather repetitive and even a tad rambling at
...more

Probably there wasn't enough material about simplicity to fill the number of pages required by the publisher so they decided to add names (mainly Steve Jobs) to probe the point. Many of the examples of success mentioned in the book are related to simplification, but that is pure semantics as in many of those cases simplification was really down sizing not to make simpler but too make smaller and profitable.

Knížka mě donutila opět se zamyslet nad tím, co je pro nás ve firmách vážně důležité. Navíc mi nahrála několik dobrých nápadů, které stojí za to dál ve firmě rozvádět. Princip jednoduchosti je skvělý, tak nějak ve mě dříme celou dobu a já vím, že to je ta cesta, která mě vždycky lákala. Jak jednoduše komunikovat a sdělovat to důležité. V této knize pro tuto cestu najdete skvělou inspiraci v příkladech z praxe.

Segall gives us multiple case studies through this book of businesses that are start-ups right through to very large and old Companies, and how they have to work to keep things simplified and the benefits that gives.
I found the different case studies quite interesting, and it was a nice change to have some Australian examples given too. I do agree with some other reviews that the structure of the book was not simple and could have used some work. It also felt a little heavy in the Apple/Steve ...more
I found the different case studies quite interesting, and it was a nice change to have some Australian examples given too. I do agree with some other reviews that the structure of the book was not simple and could have used some work. It also felt a little heavy in the Apple/Steve ...more

Business & management books that are worthwhile are difficult to write. The potential pitfalls are: it's boring, it's impractical, there's minimal actionable information, or there's minimal new content or perspective. "Think Simple" avoids all of these pitfalls IF you are among the right audience: a manager who is trying to create or improve a business process. As a reader who is not squarely in that group, I found the book to be not quite as compelling, hence the 3 stars.
Basically, Segall ...more
Basically, Segall ...more

Should have been titled, My Lord and Savior is Steve Jobs. Yes, he was a visionary and an influential leader, but the book should have been written according to its title! Ironic considering that the simple guidelines were so long-winded; Segall could have written this book in a less verbose and succinct way. For anyone wanting to read this book, I suggest skipping to the summaries in the back.

There is some good food for thought here but overall I found it a bit repetitive and in one instance contradictory. As an actuary, I had to disagree with him about the usefulness of data. Perhaps in some sectors sales are all that matter, but in others, mine included, it's imperative to ensure those sales are profitable. If you're looking for the next great idea, this is not it. If you're looking for something to spark thoughtful discussion, this might work.

good stories how successful companies make things simple (at least) in the eye of it's customers and stay focus on what matter. there is no surprising knowledge in this book as all business leader and companies always aim for simplicity, but it's quite refreshing to let you know how great leaders did it and how you should those kind of mindset.

I'm definitely not the audience for this book because I'm a small business that wants to remain small, and not a big business looking to simplify.
That said, I was interested in lots of stories (which he primed in the beginning of the book) and what I got was love letter to Steve Jobs with like 5 other companies mentioned. Open to a random page and you'll probably see his name or "Apple."
That said, I was interested in lots of stories (which he primed in the beginning of the book) and what I got was love letter to Steve Jobs with like 5 other companies mentioned. Open to a random page and you'll probably see his name or "Apple."

Feb 27, 2017
Nanania Wangare
added it
so useless. such shallow insights.
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