Confessions of the Pricing Man Quotes

“What has changed in the meantime? Managers have become keenly aware that value alone does you little good unless you can communicate it successfully. That means that customers understand and appreciate what they are buying. Remember, the only fundamental driver of willingness to pay is the perceived value in the eyes of the customer.”
― Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything

“the customers’ willingness to pay . I recommend to consider unbundling under these conditions:”
― Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything

“market penetration quickly and ignite a contagion effect as positive feedback about the product spreads. Penetration is also the recommended strategy if there are strong experience curve effect s or economies of scale .”
― Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything

“Pricing policy today is basically guess work,” he told me in the early 2000s. “What you are doing is pioneering work. And I think that it will be quite some time before any of the competitors catch on.”6 Shortly before his death in 2005, he provided a testimonial for Manage for Profit, not for Market Share, a book which I co-wrote with two colleagues: “Market share and profitability have to be balanced and profitability has often been neglected. This book is therefore a greatly needed correction.”
― Hermann Simon, Confessions of the Pricing Man: How Price Affects Everything