Goodreads helps you keep track of books you want to read.
Start by marking “Confessions of the Pricing Man: How Price Affects Everything” as Want to Read:
Confessions of the Pricing Man: How Price Affects Everything
Enlarge cover
Rate this book
Clear rating
Open Preview

Confessions of the Pricing Man: How Price Affects Everything

4.36  ·  Rating details ·  227 ratings  ·  22 reviews
The world s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. F
Paperback, 221 pages
Published October 27th 2015 by Copernicus Books (first published October 21st 2015)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Confessions of the Pricing Man, please sign up.

Be the first to ask a question about Confessions of the Pricing Man

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
4.36  · 
Rating details
 ·  227 ratings  ·  22 reviews

Sort order
Mikko Ikola
Feb 25, 2019 rated it it was amazing
Shelves: business
This is a MUST read for CEOs, C-level decision makers and board professionals. Pricing is a way too little understood topic among business professionals.

The number one takeaway in this book is to always lead company with profits in mind. Not because of greediness, but because profit is a means survival. And pricing is the easiest, and many times, a powerful way to influence profits. Especially many big corporations and their sales executives are incentivized to care about market share. This typ
This review has been hidden because it contains spoilers. To view it, click here.
Maciek Wilczyński
Sep 27, 2017 rated it it was amazing
Very interesting piece! I've read few books about pricing, but mostly from psychological ("Irrational Customer", "Priceless" or all behavioral economics books) or very technical ("Price Advantage" etc.) perspective. This book, however, is a solid monography and shows basic principles of how you should price your product. You won't become pricing expert after reading it, but it may change the way you look at prices, profit margins and price/value of products. It made me more interested in the top ...more
Jacek Bartczak
Sep 02, 2018 rated it really liked it
There are 3 parts of this book:
- examples of very simple pricing strategies which covers the intuitional and well-known knowledge,
- a part which looks like a manual for microeconomy - includes theories which are boring, utopian and sometimes tough to read (like many theories) but help paint important concepts,
- the last part about more advanced approaches to pricing with plenty excellent case studies and business examples.

Confessions of the Pricing Man shows how relevant the pricing is in each b
Mar 04, 2018 rated it really liked it
Shelves: backburner
Fascinating behind the scenes view behind everyday prices we take for granted.
Bartosz Majewski
Apr 22, 2018 rated it it was amazing
Shelves: business
A friend has borrowed me this book - it's a great introduction to pricing. (Dzięki Maciej!) A must-read for marketing and sales executives. We've been conducting price management projects for clients in Casbeg before I've read it, but now we will probably do even more of those.
Feb 05, 2017 rated it it was amazing
كتاب ممتع وشيق وجميل . للاسف تفتقر المكتبة العربية لمثل هذه النوعية من الكتب وحتي لو تمت ترجمتها فانها ستفقد الكثير من قيمة المعلمة. بالرجوع للكتاب فقد وجدته مليئا بالمعلومات الشيقة والمثيرة عن دور الاسعار وقرارات التسعير في تحديد قيمة الشركة وارباحها وحتى مصيرها. كما يلفي الضوء على الاشكال المختلفة لتحديد الاسعار والحصول على اكبر قيمة ممكنة مقابل المنتجات والخدمات التي تقدمها الشركات.

انصح بقراءته وخصوصا للمدراء وصانعي القرار من مختلف المستويات بالاضافة الى موظفي المبيعات
Jan 02, 2017 rated it liked it
Comprehensive, thorough, well-structured book about all things pricing - part management tome, part textbook. Should be read by anyone in sales, marketing, management, strategy, or consulting in any of these functions.
Alejandro I Sanoja
Sep 28, 2018 rated it really liked it
Every CEO or Business owner MUST read this book!

Price is one of the variables that can completely change the course of a business (for good or bad) yet it is the variable that gets the least attention.

Hermann Simon has been a pioneer and leader in the pricing industry for decades and here he shares, in a concise way, the most valuable and actionable insights.

My biggest takeaway is that no matter the industry you operate in, the size of your business, or the business model you implement, you sh
Khadija Saadallah
Jan 21, 2019 rated it it was amazing
Interesting book for anyone who’s ever asked himself about any of the different pricing strategies/methods and how they impacted growth. I particularly appreciate the high practicality of the book: Real case studies given as examples, hard data that helps readers picture the insights a bit more rationally and above all well thought recommendations from the Pricing Man himself.
I enjoyed reading it and won’t be surprised if I find myself scrolling it’s pages again and again.
STRONGLY recommend!
Jan 28, 2018 rated it really liked it
Shelves: business
Some good points on the main subject - pricing. It's not eye opening, but as a beginning entrepreneur you can benefit from disclosing such terms as price elasticity, volume vs. margin and details of efficient sales in luxury, premium and low-cost goods.

The whole book lacks checkpoints or main lessons emphasized. Even knowing that this is a complex subject, I would like to see less case studies and more of the author's views on pricing. Especially second part was really tough to go trough.

Andre Cardote
Feb 18, 2019 rated it really liked it  ·  review of another edition
An absolute must for anyone who sets prices, an informative read for everyone. The pricing man goes into great depth into how pricing is the ultimate lever that has the power to make or break a company. The book is full of practical examples and thorough explanations.
Alper Bilgiç
Nov 21, 2017 rated it it was amazing
A must read book for who wants to know how to set pricing for his business. Book has full of cases about pricing and exclusively focuses on pricing.
A well-written book.
One of the books I keep referring to again and again. This book can possibly save anyone years of figuring out how to price products, your time and innovation.
Marek Lose
Jun 11, 2017 rated it it was amazing
Inspiring and comprehensive. Worth reading
Tiago Soares
Jan 21, 2018 rated it it was amazing
Pricing, an undervalued aspect of management and marketing.
Apr 02, 2016 rated it really liked it
Shelves: business-books
Key Take Aways:
-He makes a strong argument for pricing to maximize profit - not market share or revenue. Sometimes a higher price will result in lower sales but a larger net profit at the end of the year.
-Consider how to package things to create loyalty incentives - ex. train pass that you pay for up front and then get 50% off all of your rides - it encourages you to try and use as much as possible, which generates more business for the company.
Ronald J.
Good book on pricing, with lots of experience, tacit knowledge and examples. Also good if you're into strategy and positioning.
Nov 26, 2016 rated it it was amazing
Great book to give a new perspective..

In the normal routine one seldom notices the the effect of prices. This book gives a superb view.

must read for sales and marketing professionals.

Yevhen Moroz
rated it it was amazing
Jul 09, 2018
Patrick Vankwikelberge
rated it really liked it
Jul 10, 2017
rated it really liked it
Mar 24, 2019
David Owen
rated it it was ok
Apr 21, 2018
Sara Landfors
rated it really liked it
Nov 14, 2016
Yoshi Nakamura
rated it it was amazing
Oct 01, 2017
Jr Callahan
rated it really liked it
Mar 10, 2016
Mark Manley
rated it really liked it
Apr 01, 2019
Önder Güzel
rated it it was amazing
Oct 21, 2017
rated it it was amazing
Apr 16, 2017
Justin Wyman
rated it it was amazing
Jan 31, 2018
« previous 1 3 4 5 6 7 8 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.
  • The Entrepreneur's Guide to Business Law
  • Monetizing Innovation: How Smart Companies Design the Product Around the Price
  • Show and Tell: How Everybody Can Make Extraordinary Presentations
  • Actionable Gamification: Beyond Points, Badges, and Leaderboards
  • Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
  • Semantic Web for the Working Ontologist: Effective Modeling in RDFS and OWL
  • Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
  • Design Sprint: A Practical Guidebook for Building Great Digital Products
  • The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
  • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
  • Taming Text
  • Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
  • A course in Game Theory
  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
  • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
  • Responsive Design: Patterns & Principles
  • The Resilience Dividend: Being Strong in a World Where Things Go Wrong
“What has changed in the meantime? Managers have become keenly aware that value alone does you little good unless you can communicate it successfully. That means that customers understand and appreciate what they are buying. Remember, the only fundamental driver of willingness to pay is the perceived value in the eyes of the customer.” 2 likes
More quotes…