From Impossible To Inevitable Quotes

“What Customer Success Isn't Customer Success is not free help. It isn't glorified customer support. And, like sales, it should be a revenue driver, not a cost center. As with sales, you should make money, or avoid losing it, by investing in this role.”
― Aaron Ross, From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

“Use crises to motivate you to embrace the change, as painful as it may be, rather than avoid it. And”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“successful entrepreneurs care more about the brutal truth than about being right or looking good. They take responsibility for results, not intentions. It”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“Your primary goal should not be to close a deal, but to help your “customers” solve problems and realize success.”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“The company's job is to create a supportive environment. Extra vacation days and ping pong tables can create temporary happiness, but being supportive also means challenging you, pushing you to improve yourself as a person, to better build enduring happiness. In that way, actually, the company should be like a parent.”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“There's no better way to pull yourself forward in life or business than to publicly commit to doing something specific by a deadline, even before you know how you're going to do it.”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“It's easy and fun to dream about success. Making it happen—and keeping it going—is a lot tougher. And far more rewarding.”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“When people felt that they didn't have enough money (revenue), they couldn't focus on anything else. It was money first, second, and third—then freedom or purpose after that. It's hard to think about much else when you're struggling to pay the bills.”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

“Turn your revenue funnel into an hourglass by tracking how Customer Success affects revenue.”
― Aaron Ross, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue