Creative Strategy and the Business of Design Quotes

“Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.”
― Douglas Davis, Creative Strategy and the Business of Design

“I’ve found in my career that though everyone has an opinion, clients will pay for your analysis. It’s also important to be able to say with authority that you are recommending these options because the client needs them and not because you are trying to sell them something.”
― Douglas Davis, Creative Strategy and the Business of Design

“Tactical: Letting the deadline dictate your approach to the problem. Strategic: Budgeting your time thoughtfully to properly explore the complete context of a problem so as to see its root cause and factoring that into the solution.”
― Douglas Davis, Creative Strategy and the Business of Design

“If you don’t have facts and strategy behind you, eventually it becomes clear that you’re just arguing for a creative idea, not a creative business solution.”
― Douglas Davis, Creative Strategy and the Business of Design

“Now you’re focused on solving their strategic job responsibilities through design.”
― Douglas Davis, Creative Strategy and the Business of Design

“you don’t have facts and strategy behind you, eventually it becomes clear that you’re just arguing for a creative idea, not a creative business solution.”
― Douglas Davis, Creative Strategy and the Business of Design