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Creative Strategy and the Business of Design

4.09  ·  Rating details ·  95 ratings  ·  8 reviews
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is t/>The
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Paperback, 208 pages
Published June 14th 2016 by HOW Books
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Average rating 4.09  · 
Rating details
 ·  95 ratings  ·  8 reviews


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Jamie from The Doer Co
I think as an overview about business for creatives who've never read another business book - Creative Strategy and the Business of Design is too broad. I wouldn't necessarily recommend this as a first business book because it only briefly glosses over some important concepts. I enjoyed reading it personally though, as I've read about all of the points touched on (including many of the books referenced internally) in detail outside of this context. If you read this as a first business book you w ...more
Alex Hildebrand
Sep 18, 2018 rated it it was amazing
As someone who only ever attended design school and never gave a thought to strategy, this book was an eye-opening experience to say the least. Not only does the author break down the basics of strategy and it's importance, but there are also great examples and explanations along the way. A must read for any solopreneurs or employed designers looking to step up their game.
Julia Braga
Apr 15, 2019 rated it it was amazing
CSBD is seriously my favorite strategy book, written in a tangible way with clear insights, the way a strategy book should be.

Douglas emanates experience in his writing, and is a book that you will revisit over and over again for referencing. I made everyone in the studio read it!
Jes
Jul 31, 2019 rated it it was ok
Valuable guidebook that I'll keep handy in all my creative projects and career moves. However it is very dryly written.
Jaclyn
Dec 08, 2017 rated it it was ok
Shelves: design
Well-designed book, but the content was underwhelming. Was expecting that this was about the business of design strategy rather than branding strategy 101.
Heghine
Jun 05, 2019 rated it it was amazing
Great book for designers who want to do design at high prices. Know how to make a strategy and get qualified work
Stef Hamerlinck
May 29, 2018 rated it really liked it
Interesting book on how strategy and design influence each other. How to always start with strategy.
Kelsey Jackson
Feb 11, 2019 rated it it was amazing
Shelves: design
This book is amazing.
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