Content Inc. Quotes

“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” And”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Michael Stelzner, founder of Social Media Examiner, says it best:     It’s hard work. I’m not going to lie. Anyone who tells you that it’s really easy to build a content business is not telling you the truth. You have to accept the fact that this is going to be grueling, difficult, time consuming, and laborious work. But if you’re willing to roll up your sleeves and get dirty, and are willing to constantly analyze what you’re doing and scrap what doesn’t work and continue what does work, and keep at it, you can be very, very successful.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“I believe the absolute best way to start and grow a business today is not by launching or pushing products, but by creating a system to attract, build, and retain an audience.”
― Joe Pulizzi, Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful {with Little to No Money}

“I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries. FRANK CAPRA”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Google says this isn’t true: “Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision, as well as embed your vision ultimately with whatever it is that you’re creating.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Good to Great.”
― Joe Pulizzi, Conteúdo S.A.: Como os Empreendedores Usam o Conteúdo Para Gerar Um Público Enorme e Criar Empresas Extremamente Bem-Sucedidas

“Your work is to discover your work and then with all your heart to give yourself to it. BUDDHA”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Como seria maravilhoso se ninguém precisasse esperar um momento sequer antes de começar a melhorar o mundo.” ANNE FRANK”
― Joe Pulizzi, Conteúdo S.A.: Como os Empreendedores Usam o Conteúdo Para Gerar Um Público Enorme e Criar Empresas Extremamente Bem-Sucedidas

“Um post de blog é como uma minissaia... precisa ser suficientemente longa para cobrir as partes essenciais, mas curta o suficiente para mantê-las interessantes.”
― Joe Pulizzi, Conteúdo S.A.: Como os Empreendedores Usam o Conteúdo Para Gerar Um Público Enorme e Criar Empresas Extremamente Bem-Sucedidas

“uma start-up é uma instituição humana concebida para criar um novo produto ou serviço em condições de extrema incerteza.”
― Joe Pulizzi, Conteúdo S.A.: Como os Empreendedores Usam o Conteúdo Para Gerar Um Público Enorme e Criar Empresas Extremamente Bem-Sucedidas

“How wonderful it is that nobody need wait a single moment before starting to improve the world. ANNE FRANK”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“If you cannot make a phone call or send an e-mail that will directly influence how a company is run, then investing in that company is like gambling at the casino.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“The Content Inc. model only works if you can build a loyal audience of subscribers over time. Period.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Let’s say someone rounded up all your content and placed it in a box, like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“The way we communicate with our prospects and customers is the one remaining way we can actually be different.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“WANTS, NOT NEEDS More and more, I find that the best Content Inc. programs revolve around aspirations, not needs.”
― Joe Pulizzi, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses