Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Survive and thrive in the marketplace without pitching your product. Learn how to build an online content platform that attracts new customers!
Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their e...more
This book was recommended by a friend who wants me to stop being such a procrastinator as relates to improving my skills in this area. In this regard, Pulizzi is easy to follow and has some very straight forward take aways. I must admit, though. At the end, I felt anxious with the sheer raw number of suggestions that are possible. I think the challenge in implementing this book is to pick a specific set of things you think you ...more
Very thorough look at how to develop your product, service or information. The information was well planned and even had methods to keep on track and focused. I loved that I tend to get side tracked and loose focus on where I am going. Easy to follow steps and advice. Fast and furious, get on board and soak up the knowledge.
Easy-reading (even for those, like me, that are not "marketing people"), very inspiring and with valuable ideas to every entrepreneur planning to start something new. I do recommend it!
Joe Pulizzi is the founder of the Content Marketing Institute thus the source of many of my Tweets, so I eagerly pounced on a review copy of his latest book. Unfortunately, grad school pounced on me, so apologies for this late review.
To understand why I’m unsure on Content Inc, I went back to its promise:
In CONTENT, INC., content marketing expert Joe ...more
This book tries to push its way into a fairly crowded area, aiming to show entrepreneurs how content may be used to build “massive audie ...more
THE SOUNDVIEW OVERVIEW:
What's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Author Joe Pulizzi flips the traditional entrepreneurial approach of firs/>THE ...more
That being said, for experienced marketers, a blog post or a white paper would have been enough. For novice marketers, this is a solid addition to have in their li ...more
It was surprisingly pertinent to me and my personal goals for content creation, and I was continually pleased by how useful and even inspiring it was to read. Some sections were aimed at businesses and not individuals, making some of the advice inapplicable to me, but I still found value in almost ...more
First however, you need to be patient; this is not a get rich quick scheme. To succeed at this content model, you need to perform extensive planning and work hard.
While some of the technology tools described in this 2015 publication are now dated, I believe the key principals of ...more
That said, I completely disagree with Joe's philosophy that every company needs to be a content company first. Hog wash!
This book clearly checks a box, 'Look at me, I wrote (another) book!' Joe says as much in the book. At times it seems like he is just trying to hit a word or character count by providing yet another example, or including yet another blo ...more
I took away some good ideas like from most books and may even host a small event after listening to this but honestly don't feel like I got too much new from it
(I would still recommend this book to many that are looking to get into Content ...more
If I had read this in 2015, I'd likely give it 5 stars. However, the digital world is a rapidly changing environment, and some of this content is already a bit dated. Also, some of the opinionated suggestions I didn't completely agree with.
Overall go ...more
I really enjoyed this book and gleaned a lot of helpful information and steps to follow for content creation. Some of the informatiin was meant more for large companies with teams, but most of the ideas in the book could also be used by smaller organizations or teams of one. I kook forward to applying much of what I've learned to my own content creation platform.
That means finding your niche, creating a solid free content database, creating a "mailing list", then asking your audience what's their problem, and finally make to product they want.
My nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, McGraw-Hill, Named Best Biz Book, Fortune Magazine)
- Managing Content Marketing (2011, self)
- Get Content Get Customers (2009, McGraw-Hill)
My latest novel:
- The Will to Die (2020, self) --- GET BOOK UPDATES HERE
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