Quantum Advertising Quotes

“Marketers prefer clear answers that are wrong to vague answers that are right.”
― Bob Hoffman, Quantum Advertising: A brief reflection on the nature of advertising

“The best advertising will be great because of an indefinable quality that communicates with us as humans, not consumers. The very best advertising is not about benefits or features, it’s not about mysterious subconscious needs that can only be stimulated emotionally. It’s about connecting the product or brand with ideas that tickle our humanity.”
― Bob Hoffman, Quantum Advertising: A brief reflection on the nature of advertising

“Digital has changed delivery systems -- pipes -- but it hasn't changed what's going through the pipes.”
― Bob Hoffman, Quantum Advertising: A brief reflection on the nature of advertising

“in marketing, advertising, and media our strategies have no inevitability about them. Just probabilities and likelihoods.”
― Bob Hoffman, Quantum Advertising: A brief reflection on the nature of advertising