Bob Hoffman



Average rating: 3.99 · 553 ratings · 46 reviews · 48 distinct worksSimilar authors
Marketers Are From Mars, Co...

3.97 avg rating — 145 ratings — published 2015 — 2 editions
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101 contrarian Ideas About ...

3.96 avg rating — 186 ratings — published 2011 — 3 editions
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BadMen: How Advertising Wen...

4.10 avg rating — 68 ratings2 editions
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The Ad Contrarian

4.17 avg rating — 46 ratings — published 2012
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Quantum Advertising: A brie...

4.19 avg rating — 21 ratings — published 2015
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Discover Wellness: How Stay...

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3.48 avg rating — 23 ratings — published 2007 — 3 editions
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How to Be Strong, Healthy a...

4.11 avg rating — 9 ratings — published 2011
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No One Is to Blame: Freedom...

3.27 avg rating — 11 ratings — published 1988
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I Remember The Last War

4.67 avg rating — 6 ratings — published 2012
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Daily Dozen

4.40 avg rating — 5 ratings — published 2012
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“Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.”
Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad industry as it is currently configured.”
Bob Hoffman, 101 Contrarian Ideas About Advertising

“in marketing, advertising, and media our strategies have no inevitability about them. Just probabilities and likelihoods.”
Bob Hoffman, Quantum Advertising: A brief reflection on the nature of advertising

Topics Mentioning This Author

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Jocko Podcast Boo...: I Remember the Last War by Bob Hoffman 1 2 May 08, 2017 04:38PM  


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