DotCom Secrets Quotes

“One of the fundamental rules of marketing is that “a confused mind always says no.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“Ultimately, the business that can spend the most to acquire a customer wins.” —Dan Kennedy”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

“If you change your bait, you’ll change your customer.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“The real power of the internet is the power of congregations.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

“If you don’t like your customers, that’s your fault, not theirs. You attract your customers based on the content and offers that you put into the marketplace.” And then he said the line that I’ll never forget, “If you change your bait, you’ll change your customer.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“Growing Your Company ONLINE’ sounds cooler and less work than ‘Growing Your Company,”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

“Shined shoes save lives.”1 Norm went on to explain that in the heat of battle, the fog of war, under pressure, the undisciplined die.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“Ultimately, the business that can spend the most to acquire a customer wins. A business beats its competition by making the same prospect worth more to his business than to that of his competition.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“Hey, my name is Russell Brunson. Before we get started, I want to introduce myself and let you know what this book is about (and more importantly, what it’s not about). This book is NOT about getting more traffic to your website—yet the “DotCom Secrets” I’m going to share with you will help you to get exponentially MORE traffic than ever before. This book is NOT about increasing your conversions—yet these DotCom Secrets will increase your conversions MORE than any headline tweak or split test you could ever hope to make.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. “If he is not aware of your product, but only of the desire itself, your headline starts with the desire. “If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.”11”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“That is the first question you need to ask inside of the secret formula: Who is your dream customer?”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“The Value Ladder is the key to building your marketing funnels and mastering everything else I’m going to teach you in this book. This system does not work if all you have is one thing—like a book or an adjustment. You need to be able to build out a full Value Ladder. Most businesses I look at have one or two pieces of the ladder, but they rarely have all four. Once we add in the missing pieces, the business can start to expand dramatically. There’s no end to the level of backend services and experiences you can add. If you keep providing more and more value, people will spend more and more money to keep working with you.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online