Buyer Legends Quotes

“In fact, neuroscience research has demonstrated with fMRI studies that when people engage in analytical thought, their ability to empathize is repressed and vice versa.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Buyer Legends is a simple scenario narrative process that helps identify the gap between brand story and buyer experience. If you can see a disconnect between the two, it’s easier for you to understand what improvements are necessary and how to take action.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Legends can tell the story of a customer on your site, a customer engaging a call center or chat, or any type of interaction pre-or post-sale.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Each Buyer Legend is representative of one or more customer segment and narrates a successful experience between your customer and your company.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Stories are the difference between mastering the facts and understanding reality.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Buyer Legends, a process that promised to bridge the gap between brand story and execution/messaging.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“For a brand story to work, it has to be told by all employees and customers, both to themselves and each other.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“the problem with most brand stories is that they’re told by the wrong people.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“Did you know that Jeff Bezos, in place of PowerPoint presentations in meetings, requires his execs to write six-page narrative memos?”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

“the brand story that matters is not the one you want to tell, but the one your customers experience when they engage with you.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide