Marketing Quotes

“Nobody can tell you what to stand for, or how your values, wants and needs should intersect with those of your customers and then manifest as a business, an idea or an experience. Figuring out the destination is hard—but recognising it is more valuable than knowing exactly how you’re going to get there.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“A great brand is not a mark burned into a product—it’s something we want to belong to.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“What if, instead of spending all that time and money on deciding how to tell customers who we are, we spent more time and money on being who they want us to be?”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“what matters to people is not how you show up, but why you show up.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“marketing is about becoming part of peoples’ stories.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“We are at our very best when we see the world through the eyes of the person we’re trying to matter to.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“Tell people what they can do with your product, not what the product does.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“Customers don’t often pay for the actual value the product delivers. If they did, $4 cups of coffee wouldn’t exist,”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“It struck me as odd that we took so much care to make sure we had enough stock for customers to buy, but we put so few resources into making them feel like we cared or that they mattered once they were actually in the store.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“When you innovate and build your business from a place of empathy and a desire to create difference for your customers, those values bubble up into everything you do.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers

“Our customers love how it feels when they ___________ our product or service, because ___________.’ Your competitive advantage is what your customers believe, not what you make in the factory.”
― Bernadette Jiwa, Marketing: A Love Story: How to Matter to Your Customers