The Art of Social Media Quotes

“The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“40. Be Defiant In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Don’t take anything personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering. DON MIGUEL RUIZ, THE FOUR AGREEMENTS: A PRACTICAL GUIDE TO PERSONAL FREEDOM”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“if you’re not pissing someone off on social media, you’re not using it aggressively enough.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“These are the ten steps Peg uses to promote a blog post: Write multiple interesting and click-worthy versions of the blog title. Create three images in Canva: 735 by 1102 pixels, 788 by 940 pixels, and 512 by 1024 pixels. Pin the 735-by-1102-pixel image on Pinterest with two links (one in the description field and one in the source field) back to the blog post. Embed the pin in your blog post with the Pinterest widget. Share the link to your post on LinkedIn with the 788-by-940-pixel image. Make sure the image name matches the title of your post, because LinkedIn shows the image name—for example, “image819809754.jpg” is awkward. Create a longer post on Google+ with the 735-by-1102-pixel image, a link to the blog, and a link to your Pinterest post. Share a short post on your Facebook profile and Page with the 788-by-940-pixel image. Add a question to start the conversation on Facebook, along with two links—one to the blog and one to the Pinterest post. Tweet the blog post with the 512-by-1024-pixel image. Schedule additional tweets with quotes from the post using the different titles. Share your article in relevant LinkedIn and Facebook groups and Google+ communities. Add relevant hashtags when you share your post so more people can find it.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Denemedir...”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“@Loser-CEO: @GuyKawasaki, Art Of The Start kitabını ekibim için fotokopiyle çoğalttım. Sence cimri miyim yoksa şerefsiz mi?
@GuyKawasaki: .@Loser-CEO cimri bir şerefsizsin.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“You can extend the life of your most popular blog posts by turning them into SlideShare presentations. Peg”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“If you are a guru or an expert, people will know it. If you aren’t one, no one is going to believe you. In”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Sometimes when it looks like I’m deep in thought I’m just trying not to have a conversation with people. PETE WENTZ”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Reading maketh a full man; conference a ready man; and writing an exact man. FRANCIS BACON, “OF STUDIES”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely optimization. End of discussion.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“We recommend that you repurpose your most popular blog posts and convert them into SlideShare presentations.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Bize sorarsanız, arama motoru optimizasyonlarının (SEO) büyük bölümü bir halta yaramıyor. Bu iş Google'ın zihnini okuyup sonra da sistemi kandırmaya çalışmaktan, Google'a berbat içerikler buldurmak için uğraşmaktan ibaret. Yani bir yanda Google'da çalışan doktoralı üç bin bilgisayar bilimcisi, bir yanda da onları kandırmaya çalışan siz. Bu oyunu kim kazanır dersiniz?

Google'ı kandırmaya çalışmak abesle iştigal etmek olacağından, onun yerine bırakın Google ustası olduğu şeyi yapsın, yani harika içerikler bulsun. Arama motoru optimizasyonu gibi sihirli saçmalıkları bir yana bırakın ve güzel içerikler yaratmaya, kürasyonunu yapmaya ve paylaşmaya odaklanın. Buna SMO, yani sosyal medya optimizasyonu diyoruz.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“picked a short, generic, evergreen hashtag: #MotoX.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Generally speaking, you should go pro with a page if you’re using social media for business, because of added capabilities such as multiple administrators and extensive analytics. For Google+ in particular, sharing posts with external services such as Buffer, Sprout Social, and Hootsuite is much, much, much better with a page.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“The goal is to emulate what I call the “NPR model.” NPR provides great content 365 days a year. Every few months, NPR runs a pledge drive to raise money. The reason NPR can run pledge drives is that it provides such great value. Your goal is to earn the privilege to run your own “pledge drive.” A “pledge drive” in this context is a promotion for your organization, product, or service. If you are familiar with American radio or TV networks, the question is, Do you want to be NPR or QVC?”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“The man who does not read good books has no advantage over the man who can’t read them.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Life is too short to deal with orifices.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect?”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win?”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“I mention this because some idiot might tell you that Google+ is a “ghost town” (which it isn’t) and that you shouldn’t bother using it. Google+ is one of the best sources of content,”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Here is a list of the top 100 users discussing social media and a list that Peg compiled of social-media tweets. To find more topics, search for Twitter lists. You can also create your own.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Resharing is caring!”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“Our experience is that the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and one hundred characters on Twitter. The sweet spot for created content is five hundred to a thousand words.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“starting a community is like getting a puppy: it sounds like a good idea in the beginning, but you have to clean up after it and train it. Also, when it grows up, it may no longer be cute.”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“If the only prayer you said was thank you, that would be enough. MEISTER ECKHART”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users

“A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect? GEORGE ORWELL, “POLITICS AND THE ENGLISH LANGUAGE”
― Guy Kawasaki, The Art of Social Media: Power Tips for Power Users