Hacking Human Nature for Good Quotes

“Habits are, simply, reliable solutions to recurring problems in our environment.”
― Jason Hreha, Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior

“According to neuroscience research from 2012, it is intrinsically rewarding to talk about oneself. This is perhaps why Facebook, Twitter and blogging platforms like Tumblr have been such successful products.”
― Dan Ariely, Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior

“Dan Ariely, George Loewenstein and Drazen Prelec did a study in which students were presented with a random product and asked whether they would buy it for a price equal to the last two digits of their own Social Security number.6 Although subjects were reminded that their Social Security number is essentially random, those with high numbers were willing to pay more for the products. Much more, in fact. Students with low Social Security numbers were willing to pay an average of $16.09 for a cordless keyboard. Those with the highest Social Security numbers, however, were willing to pay $55.64 on average—more than three times as much! They repeated this experiment with wireless mice, wine, books and chocolate. In most of the trials, those with the lowest Social Security numbers were only willing to pay one-third as much as those with the highest numbers. It’s amazing what a little anchoring can do.”
― Dan Ariely, Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior

“Dartmouth College built real-time energy displays to show energy usage in student dorms. The catch? The main energy display linked the health and happiness of an animated polar bear to the level of energy usage. Global warming is often seen as a vague, abstract problem that has consequences that are very far off; it’s easy to think that one person’s action can’t make a dent in this issue. But at Dartmouth, if students didn’t turn off their lights, the animated polar bear in the display would appear to begin drowning. The polar bear created an emotional connection between energy used and the impact on the environment. The animated polar bear energy display, combined with competitions to “save the polar bear,” reduced usage by 10% in dorms that used the polar bear.”
― Dan Ariely, Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior

“Use a clock in the upper righthand corner to indicate how much time the user has saved because of your product.”
― Dan Ariely, Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior