Launch Quotes

“The world has changed, and the only true security is your ability to create value and get paid for that value. Once”
― Jeff Walker, Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Lifeof Your Dreams

“My friend Joe Polish uses the analogy of a racehorse. If you owned a million-dollar racehorse, you would take great care in how you treated that horse. You would feed it well, make sure it was well rested, carefully monitor its workouts, give it a clean and comfortable stable, and schedule regular checkups with a vet. In your life and your business, your body is your million-dollar racehorse. Don’t you deserve the same care?”
― Jeff Walker, Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Lifeof Your Dreams

“It’s not hard to impress your clients. Give them what you promised, give them great customer support, and then give them an extra surprise or two along the way. Do those things and you will be paid back 100 times. And”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“Your most scarce resource is focus.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“If you want to make your business and your marketing memorable, then your marketing needs to tell a story.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“As you become more successful, there’s one word that will become more important than any other. That word is no. As Warren Buffett said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”
― Jeff Walker, Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Lifeof Your Dreams

“I was the proverbial square peg in a round hole. I just didn’t fit in the corporate world. I didn’t understand the politics, and I felt like I was forever swimming upstream when I tried to get things done.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“The world has changed, and the only true security is your ability to create value and get paid for that value. Once”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

“MY STUFF” to your followers. Opening a dialogue with your potential clients is an example of what I call “the shot across the bow,” and it’s a great way to start your prelaunch campaign.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“Hi, We’re VERY close to finishing our long-awaited Trading Manual. We have been working on this for more than four years, but we are finally going to wrap it up. We will be releasing it in early January. This course will be entirely focused on “Support and Resistance.” It will include two printed manuals, eight audio CDs, and one video tutorial DVD. It is going to be a complete brain dump of everything that we know about “SUPPORT and RESISTANCE.” We are going to cover all the ways that we use to generate our support and resistance zones, and we are going to show you exactly how we trade those zones. HOWEVER, we need your help. Before we finalize everything and send it off to the printer, we need to make sure we have covered everything. That is where you come in. Please take a few minutes to answer this super-short survey—there is really only one thing we want to ask you … What are your two top questions about Support and Resistance that we absolutely NEED to answer in our trading course?”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“Making the right decisions around that opportunity cost is one of the biggest factors in the success of your business.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“Our product launches use a series of sequences—pre-prelaunch, the prelaunch, the launch, and the post-launch.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“At its heart, Product Launch Formula is made up of sequences, stories, and triggers.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

“Opening a dialogue with your potential clients is an example of what I call “the shot across the bow,” and it’s a great way to start your prelaunch campaign.”
― Jeff Walker, Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams