Lean B2B Quotes

“APPENDIX”
― Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Problems worth solving are typically invisible from the outside. Your task will be to get inside the enterprise, understand how the company thinks and find the real problems.”
― Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Prospects should purchase the solution for the value it provides, not its bells and whistles. There’s a reason why so many B2B solutions have large market shares in spite of terrible user experience. B2B buyers buy an ROI, not an interesting feature set.”
― Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Experts are going to know a lot about how an industry operates, but the moment you disrupt that industry, they typically don’t know if that disruption is going to work.”
― Etienne Garbugli, Lean B2B: Build Products Businesses Want