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Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence by Joseph Sugarman
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“If I had to pick the single most powerful force in advertising and selling—the most important psychological trigger—I would pick honesty.”
Joseph Sugarman, Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.
“Whenever I have come up with something I can call a problem, it triggers a reaction in my mind that says, “Where’s the opportunity?”
Joseph Sugarman, Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.
“The prospect has basic emotional needs that your product will solve, regardless of how sophisticated or simple your product offering is. Examine those emotional needs.”
Joseph Sugarman, Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.