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Truth, Lies, and Advertising Quotes

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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
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“A planner representing consumer opinions in the absence of an insightful client and talented creative people is unlikely to make any advertising any better.”
― Jon Steel, Truth, Lies, and Advertising: The Art of Account Planning
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