The Dip Quotes

“But wait, that’s not enough. Not only do you need to find a Dip that you can conquer but you also need to quit all the Cul-de-Sacs that you’re currently idling your way through. You must quit the projects and investments and endeavors that don’t offer you the same opportunity. It’s difficult, but it’s vitally important.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“If you want to be a superstar, then you need to find a field with a steep Dip—a barrier between those who try and those who succeed. And you’ve got to get through that Dip to the other side. This isn’t for everyone. If it were, there’d be no superstars.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“It’s easier to be mediocre than it is to confront reality and quit. Quitting is difficult. Quitting requires you to acknowledge that you’re never going to be #1 in the world. At least not at this. So it’s easier just to put it off, not admit it, settle for mediocre. What a waste.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Are you overinvesting (really significantly overinvesting) time and money so that you have a much greater chance of dominating a market? And if you don’t have enough time and money, do you have the guts to pick a different, smaller market to conquer? Once you’re doing those things, then you get it.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. That’s because a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to get better is just too high. That’s it. Two big curves (a bonus, the Cliff, follows). Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources. That’s it.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“If there wasn’t a Dip, there’d be no scarcity.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“In a free market, we reward the exceptional. In school, we tell kids that once something gets too hard, move on and focus on the next thing. The low-hanging fruit is there to be taken; no sense wasting time climbing the tree.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best. If your micromarket is “organic markets in Tulsa,” then that’s your world. And being the best in that world is the place to be.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“You’re not the only person who looks for the best choice. Everyone does. As a result, the rewards for being first are enormous. It’s not a linear scale. It’s not a matter of getting a little more after giving a little more. It’s a curve, and a steep one.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“weren’t smart enough or because they came from the wrong family. No, the reason that most of them didn’t have a chance is that somewhere”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. Before you enter a new market, consider what would happen if you managed to get through the Dip and win in the market you’re already in.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Quitting requires you to acknowledge that you’re never going to be #1 in the world.”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“And most of all, it teaches people in the organization that it’s okay not to be the best in the world.”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“The Dip is the reason you’re here. It’s not enough to survive your way through this Dip. You get what you deserve when you embrace the Dip and treat it like the opportunity that it really is.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Never quit something with great long-term potential just because you can’t deal with the stress of the moment.” Now that’s good advice.”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“If you can get through the Dip, if you can keep going when the system is expecting you to stop, you will achieve extraordinary results. People who make it through the Dip are scarce indeed, so they generate more value.”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“The Dip is the difference between the easy “beginner” technique and the more useful “expert” approach in skiing or fashion design.”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“Believe it or not, quitting is often a great strategy, a smart way to manage your life and your career.”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“Deneyimler; kötülükler katlanılabilir olduğunda, insanoğlunun alışageldiği koşulları yıkmak için uğraşmak yerine acı çekmeyi yeğlediğini göstermiştir.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Vazgeçmek mutlaka pes etmek anlamına gelmez.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“Dips don’t last quite as long when you whittle at them.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“في السوق الحرة نكافئ من هو استثنائي.”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit

“With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top. You’re”
― Seth Godin, The Dip: The extraordinary benefits of knowing when to quit

“never”
― Seth Godin, The Dip: A Little Book That Teaches You When to Quit