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Seth Godin

“But wait, that’s not enough. Not only do you need to find a Dip that you can conquer but you also need to quit all the Cul-de-Sacs that you’re currently idling your way through. You must quit the projects and investments and endeavors that don’t offer you the same opportunity. It’s difficult, but it’s vitally important.”

Seth Godin, The Dip: A Little Book That Teaches You When to Quit
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) The Dip: A Little Book That Teaches You When to Quit by Seth Godin
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