Strategic Action for Animals Quotes

“When you are an advocate, you're seen as taking the moral high ground, which can cause others to feel morally inferior and defensive for not having made the same choice you did.
For this reason, it's important to frame your message as empowering rather than blaming.”
― Melanie Joy, Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

“These roles can be played effectively or ineffectively. Problems arise when activists don't play their roles effectively, or when they devalue the roles other activists play.”
― Melanie Joy, Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

“If the media misrepresents your event, make this public.You can approach another media corporation to expose the one that misrepresented you.”
― Melanie Joy, Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

“THE YEAR 1977 marked the first significant victory in the history of the anti-vivisection movement, which had existed for over a century without stopping a single experiment. The campaign, run by activist Henry Spira, succeeded in ending experiments on mutilated cats at the American Museum of Natural History and was such a triumph that it mobilized the modern animal rights movement.”
― Melanie Joy, Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

“What is our group's overall mission? Where are we now in relation to our mission? Where do we want to be in two, three, five, and ten years? How do we get there from here?”
― Melanie Joy, Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

“But mainstreaming the movement doesn't mean changing the movement's values. It means framing or presenting them in a way that speaks to the people it is trying to attract.”
― Melanie Joy, Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation