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Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation
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Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

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4.19  ·  Rating details ·  89 ratings  ·  7 reviews
The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy ...more
Paperback, 163 pages
Published June 1st 2008 by Lantern Books (first published May 1st 2008)
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Average rating 4.19  · 
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 ·  89 ratings  ·  7 reviews


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Lisa Vegan
Jan 26, 2009 rated it it was amazing
Recommends it for: all organizations, individuals, and activists who want their actions to be more effective
Wow! This woman is really a pro. I have a feeling those who follow her advice will get better results than if they try to muddle through on their own.

This book has lots of practical advice, much of it for groups vs. individuals, although individuals can also definitely use the advice in this book to maximize their effectiveness. Included are factors that promote or thwart success. Step by step guidance is given, with plenty of examples. There is also information on how to start a gra
...more
Ginny Messina
Oct 20, 2009 rated it it was amazing
Shelves: animal-rights
I resisted reading this book because I thought it was aimed at those involved in building animal advocacy organizations. And, in fact, a big portion of the book is devoted to that. But there is tons of great stuff here for individual activists and even for those who don’t really see themselves as “activists” but just want to know how to talk to others about their vegan lifestyle. It is a short quick read, but every page is packed with useful information. Dr. Melanie Joy is a psychologist and has ...more
Alistair
Nov 15, 2010 rated it it was amazing
Shelves: animal-rights
Incredibly useful, taking a broader look at animal advocacy and helping to lead the way and also, talks sensitively about some of the different styles of animal advocacy.

Essential reading and rereading.
Allegra S
Dec 23, 2016 rated it really liked it
Shelves: work, read-in-2016
This has some really concise advice for anyone in the vegan/animal rights organizations. It could probably even be applied to other social justice movements or volunteer organizations. It lacks the clarity of Why We Love Dogs, Eat Pigs, and Wear Cows, but still provides some good points especially about power dynamics within an organization, and considering your employees' and volunteers' motivations. Joy has an excellent point that these organizations need to stay within the system and not appe ...more
Kelly
Oct 12, 2013 rated it really liked it
Shelves: reviewed
Become the Change!

(Full disclosure: I received a free copy of this book for review at the publisher's invitation.)

THANKING THE MONKEY: RETHINKING THE WAY WE TREAT ANIMALS. STRIKING AT THE ROOTS: A PRACTICAL GUIDE TO ANIMAL ACTIVISM. FARM SANCTUARY: CHANGING HEARTS AND MINDS ABOUT ANIMALS AND FOOD. SKINNY BITCH…IN A BOX. With all the recent popular releases on the topic of animal advocacy, 2008 feels as though it’s shaping up to be the year of the veg*n. (Even Oprah’s getting into the act, y’all!)
(Full
...more
Alexandra
May 25, 2017 rated it it was amazing
Shelves: favorites
All animal rights organisations should read this book
Ollie Austin
Apr 01, 2015 rated it really liked it
This is fantastic handbook, one which sheds light on many of the pitfalls of animal activism. Is it better to avoid burnout and sacrifice short-term goals to effect greater change in the long-term? Probably, as Melanie Joy argues.
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Harvard-educated psychologist Dr. Melanie Joy is the world’s leading expert on the psychology of eating animals. Her work has been featured by national and international media outlets around the world, including the New York Times, the BBC, NPR, and ABC Australia. She is the author of the award-winning book Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, as well as Beyond Beliefs: A Guid ...more
“When you are an advocate, you're seen as taking the moral high ground, which can cause others to feel morally inferior and defensive for not having made the same choice you did.
For this reason, it's important to frame your message as empowering rather than blaming.”
3 likes
“These roles can be played effectively or ineffectively. Problems arise when activists don't play their roles effectively, or when they devalue the roles other activists play.” 2 likes
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