Found Before They Search Quotes

“The purchase journey in Indonesia is not a funnel. It is a zigzag across eight platforms, and most brands are only prepared for one stop on it.”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“GEO gets you cited. AEO gets you chosen.”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“92% of Indonesian workers use AI at work. That is the highest rate of any country in the world.”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“37% of Indonesian internet users actively use TikTok as a search engine.”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“Over 58% of Google searches now result in zero clicks to any external website.”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“Marketplace search optimization may genuinely be more commercially important than Google SEO”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“A market that thinks in two languages at once will never be captured by keyword research built in only one.”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“Ranking number one on Google used to be the finish line. Now it might just be the entry ticket to being read by an AI, not a human”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search

“Indonesia is not just another market.
Tags: business, indonesia, marketing”
― Tessar Napitupulu, Found Before They Search: The Indonesia Digital Playbook for SEO, GEO, and AI Search