Design Crazy Quotes

“It looks like it’s from another planet,” Jobs said. “A planet with better designers.”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

“In order to create something that deserves to sit alongside the best products in the world, you have to have spent enough time interacting with the best products.”
― Max Chafkin, Design Crazy

“He wanted to control everything that touched his product: the creation of the product, the manufacturing, how that product went to market, and how the customer interacted with the product.”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

“Using a fixed dock on the bottom of the screen and relying heavily on visual metaphors and animation, it would evolve into the modern versions of both OS X and iOS while exerting an obvious influence on operating systems offered by Microsoft and Google, and”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

“We were a marketing-driven company that wasn’t focused on design or even delivering a product.”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

“An ambitious effort to build the first handheld computer, the Newton, seemed to sputter even before the first version was released.”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

“The challenge in delivering simplicity is, marketing wants to bring more functionality to bear, engineering wants to bring more options to bear—and all of that just adds to confusion and clutter. That’s when a task like printing a document becomes confounded with all these buttons and fields and tabs.”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

“The challenge in delivering simplicity is, marketing wants to bring more functionality to bear, engineering wants to bring more options to bear—and all of that just adds to confusion and clutter.”
― Max Chafkin, Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple