Disciplined Entrepreneurship Quotes

“If there is already a market research report out there with all the information you need, it is probably too late for your new venture.”
― Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup

“If there is already a market research report out there with all the information you need, it is probably too late for your new venture”
― Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup

“Innovation = Invention ∗ Commercialization”
― Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup

“the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent.”
― Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup

“Google’s search product is an excellent example of an innovative business model. Prior to Google, the business model or “value capture framework” of search engines was to fit as many banner advertisements on a page as possible, and to charge as much as possible for them. Google, by contrast, used simple text ads and targeted them based on the keywords used in a particular search. Advertisers found this technique more attractive than banner ads, because they had better data on the effectiveness of individual ads, and could make more effective ads based on the data. This highly innovative business model is what made Google the juggernaut it is today, not the technical proficiency of its search algorithm.”
― Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup

“Focus can be difficult, especially for entrepreneurs. People keep options open even when it is not in their best interest, according to former MIT professor Dan Ariely, who discusses the topic in his 2008 book, Predictably Irrational. According to his research, when people are given what appear to be multiple paths to success, they will try to retain all the paths as options, even though selecting one specific path would have guaranteed them the most success.”
― Bill Aulet, Disciplined Entrepreneurship: 24 Steps to a Successful Startup