Growth Hacker Marketing Quotes

“Retention trumps acquisition.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“it not only has to be worth spreading, it has to provoke a desire in people to spread it. Until you have accomplished that, or until your client is doing something truly remarkable, it just isn’t going to happen.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The prize and spoils no longer go to the person who makes it to market first. They go to the person who makes it to Product Market Fit first.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Once we stop thinking of the products we market as static—that our job as marketers is to simply work with what we’ve got instead of working on and improving what we’ve got—the whole game changes.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point where these enormous gambles are not only unnecessary, but insanely counterproductive.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would. —STEVE”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Aim for a wow factor and response from your customers.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Reduce barriers to entry; use targeted media and platforms to bring your first users on board. STEP”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Cheaply test your concept, improve it based on feedback, then launch. STEP”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Growth hacking really is a mindset rather than a tool kit.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“First Google built a superior product. Then it built excitement by making it invite-only. And by steadily increasing the number of invites allowed to its existing user base, Gmail spread from person to person until it became the most popular, and in many ways the best, free e-mail service.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“As screenwriter William Goldman famously put it, nobody knows anything—even the people in charge. It’s all a big gamble.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“People [who are] thinking about things other than making the best product, never make the best product.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The most insidious part of the traditional marketing model is that “big blowout launch” mythology. Of course, equally seductive is the “build it and they will come” assumption that too many people associate with the Web.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“No longer content to let the development happen as it happens, we can influence it with input, with rules and guidelines, and with feedback. The growth hacker helps with iterations, advises, and analyzes every facet of the business. In other words, Product Market Fit is a feeling backed with data and information. HOW”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Harvard Business Review study found that 80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their strategies are “often flawed and their spending is inefficient.”4 Noah”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Anything and everything can be considered marketing—so long as it grows the business.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“I’m not being rude. I’m taking notes in Evernote.”
― Portfolio, Growth Hacker Marketing

“Part of this new approach is having the humility to accept that marketers are not necessarily the most critical members of the team.”
― Portfolio, Growth Hacker Marketing

“Make stuff people want. —Paul Graham”
― Portfolio, Growth Hacker Marketing

“Deep”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“that”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“nobody knows anything—even the people in charge. It’s all a big gamble.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“Take Evernote, a start-up that offers productivity and organization software, which made the companywide decision to delay spending even a penny on marketing for the first several years of its growth. As Evernote’s founder, Phil Libin, told a group of entrepreneurs in a now-classic talk, “People [who are] thinking about things other than making the best product, never make the best product.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“What matters is happy customers.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“Today, as a marketer, our task isn’t necessarily to “build a brand” or even to maintain a preexisting one. We’re better off building an army of immensely loyal and passionate users. Which is easier to track, define, and grow? Which of these is real, and which is simply an idea? And when you get that right—a brand will come naturally.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“the real skill for marketers today isn’t going to be helping some big boring company grow 1 percent a year but to create a totally new brand from nothing using next to no resources.”
― Portfolio, Growth Hacker Marketing

“What stunned me most about those companies was that none of them were built with any of the skills that traditional marketers like myself had always considered special, and most were built without the resources I’d long considered essential.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising