Growth Hacker Marketing Quotes

“With growth hacking, we begin by testing until we can be confident we have a product worth marketing. Only then do we chase the big bang that kick-starts our growth engine.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“When you get right down to it, the real skill for marketers today isn’t going to be helping some big, boring company grow 1 percent a year but creating a totally new brand from nothing using next-to-no resources.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Marketing has always been about the same thing—who your customers are and where they are.”
― Portfolio, Growth Hacker Marketing

“If you know the Way broadly you will see it in everything. —MIYAMOTO MUSASHI”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“We might not have marketing budgets, or a massive fan base . . . [but] we can build books for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability. —MATT MASON, CHIEF CONTENT OFFICER, BITTORRENT”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. —BRIAN HALLIGAN, CEO AND COFOUNDER OF HUBSPOT”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The term “growth hacker” has many different meanings for different people, but I’ll define it as I have come to understand it: A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, data targeting, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users become evangelists for products, bringing more users with them. Growth hackers are the inventors, operators, and mechanics of a self-sustaining and self-propagating growth machine that can take a company not just from zero to one, but from one to a hundred or a hundred million.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Making things more observable makes them easier to imitate”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“As he writes in his book Contagious,”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Because once we bring our first customers in, our next move is to set about turning them into an army.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Focusing on customer acquisition over ‘awareness’ takes discipline. . . . At a certain scale, awareness/brand building makes sense. But for the first year or two it’s a total waste of money.”25”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The PayPal Wars,”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“With tools like Compete, Quantcast, and Alexa, it was easy to research potential sites we wanted to appear on, cross-check their traffic, and then reach out. And as I explained earlier, when your product is actually relevant and designed for a specific audience, bloggers love to write about you. Writing articles about you means more pageviews (and advertising revenue) for them!”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable and scalable”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The more your users stick, the more it will spread”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“The focus needs to be in improving customer retention”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Growth HAcking is more of a mindset that a tool kit”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Whatever your current state is, it can be better”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Aaron] had previously believed that if you came up with a great idea people would use it. But he realized now that you couldn’t expect people to come to you; you had to pull them in.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“It feels good, but it’s so very wrong.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“It doesn’t matter how many people know about you or how they find out about you. It matters how many sign up. If handing out flyers on the street corner accomplishes that, then consider it growth hacking.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“Prefiero la disciplina del conocimiento a la anarquía de la ignorancia. Perseguimos el conocimiento de la misma forma en que un cerdo persigue trufas. —David Ogilvy”
― Ryan Holiday, Growth Hacker Marketing. El futuro del Social Media y la Publicidad (TÍTULOS ESPECIALES)

“The imperative is clear: stop sitting on your hands and start getting them dirty.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

“Advertising is just a slightly more scalable form of creating demand than door-to-door sales.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“¿Sabes cuál es la peor decisión que se puede tomar en marketing? Empezar a trabajar en un producto que no quiere nadie. Durante”
― Ryan Holiday, Growth Hacker Marketing. El futuro del Social Media y la Publicidad (TÍTULOS ESPECIALES)

“The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and defined group of people—no matter how much tweaking and refining this takes.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“the best way to get to Product Market Fit is by starting with an “MVP” and improving it based on feedback—as opposed to what many traditional marketers do, which is to try to launch with what we think is our final product.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“the strategic goal was the same: to reach people in an effective, scalable, and data-driven way.”
― Ryan Holiday, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising