The Tastemakers Quotes

“North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and expensive. Ethnic was exotic, downmarket, and cheap. French and Japanese were foreign. Chinese, Mexican, and Indian were ethnic. With ethnic, “people start to complain if a meal costs more than $10,”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

“In the eleventh century obese English king William the Conqueror took to bed and consumed nothing but alcohol to shed pounds, a practice many of his countrymen seem to continue to this day.”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

“trend—”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

“Gluten is just a term for things that are bad for you. Like calories or fat, that’s all gluten.” —Seth Rogen”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

“take an edible piece of nature and create a promise out of it, communicate that promise to the public, and then deliver on it with taste.”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue

“trends fade as they were usurped by competitors (those same fajitas and sushi platters giving way first to burritos and ramen soups and then to fish tacos and izakayas), while trends like espresso coffee have assumed a permanent role in my diet. I’ve also seen heavily hyped trends vanish as suddenly as they have appeared, like thin snow hitting the ground. Watching Superbowl XXVII in 1993, I, like millions of others, was spellbound by the halftime commercial for Crystal Pepsi, with its new-age messages saying, “Right now, the future is ahead of you,” set to the tune of Van Halen’s “Right Now.” Suddenly”
― David Sax, The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue