Made to Stick (Chapter 3 Quotes

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Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die by Chip Heath
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“If you’ve got to teach an idea to a room full of people, and you aren’t certain what they know, concreteness is the only safe language.”
― Chip Heath, Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die
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