The Boron Letters Quotes

“HALT stands for hungry, angry, lonely and tired and you should never make a decision when you are any of those things.”
― Gary Halbert, The Boron Letters

“Everyone wants to climb the mountain, but the big difference between those at the top and those still on the bottom is simply a matter of showing up tomorrow to give it just one more shot.”
― Gary Halbert, The Boron Letters

“Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting.”
― Gary Halbert, The Boron Letters

“nothing is impossible for a man who refuses to listen to reason,”
― Gary Halbert, The Boron Letters

“You Must Always Find A Market First... And Then Concentrate On A Product!”
― Gary Halbert, The Boron Letters

“self-reliance is the real motive of great business men and not money.”
― Gary Halbert, The Boron Letters

“rely on your own strength instead of somebody else's compassion!”
― Gary Halbert, The Boron Letters

“There is no justice. There is only power.”
― Gary Halbert, The Boron Letters

“My dad’s favorite saying was “nothing is impossible for a man who refuses to listen to reason,” and”
― Gary Halbert, The Boron Letters

“It is almost as if we have all been trained to accept capitalism, but only as part of the workforce.”
― Gary Halbert, The Boron Letters

“You see, when things are tough I have discovered that a very very simple (but effective) thing to do is just keep moving in some sort of positive direction.”
― Gary Halbert, The Boron Letters

“Sell People What They Want To Buy!”
― Gary Halbert, The Boron Letters

“And the lesson is that when you get stuck or emotionally jammed up one of the ways to get yourself unclogged and flowing again is just to keep moving. Run. Walk. Jog. Write. Do the dishes. Or whatever. But don't sit around waiting for a flash from Heaven.”
― Gary Halbert, The Boron Letters

“The more honest you are with your true self and others, the faster you will see what really motivates people.”
― Gary Halbert, The Boron Letters

“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market. I'll”
― Gary Halbert, The Boron Letters

“AIDA stand for? It stands for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”
― Gary Halbert, The Boron Letters

“I have just finished running the hill five times (4 miles), and I did it in 57 minutes and 5 seconds. Do you see how this type of personal, specific info bonds the reader and writer closer together? You”
― Gary Halbert, The Boron Letters

“Here is something to remember: DEFENSIVE BEHAVIOR INVITES AGGRESSIVE ACTION”
― Gary Halbert, The Boron Letters

“Find A Market First... And Then Concentrate On A Product!”
― Gary Halbert, The Boron Letters

“the way to deduce what people want to buy is to simply observe what they DO buy!”
― Gary Halbert, The Boron Letters

“Movement beats meditation”
― Gary Halbert, The Boron Letters

“Therefore, truth, my good son, can be determined NOT by how people use their mouths, but rather, how they use their wallets.”
― Gary Halbert, The Boron Letters

“Yet nobody reads it. At least not here on Earth. It must be all those Martians.”
― Gary Halbert, The Boron Letters

“Well, what I want to tell you here is that you should also read those same ads and DM pieces out loud.”
― Gary Halbert, The Boron Letters

“Then, of course, what you do, is rewrite the rough spots and read the copy out loud again. And, what you do, is you keep repeating this process untill your copy is completely smooth and you can read it without stumbling at all.”
― Gary Halbert, The Boron Letters

“You can offer Facebook specials and deals just for subscribers of a certain website or maybe readers of The Miami Herald.”
― Gary Halbert, The Boron Letters

“bondhalbert.com”
― Gary Halbert, The Boron Letters

“I have suggested that you do one hour's worth of road work every morning right after you get up for six days a week.”
― Gary Halbert, The Boron Letters

“I don't exactly know what I'm going to write about today so what I am going to do is just keep putting words down on paper until I start to get some direction.”
― Gary Halbert, The Boron Letters

“A support system is like a garden and you always need to be on the lookout for weeds to pull.”
― Gary Halbert, The Boron Letters