The Myths of Creativity Quotes

“Creative ideas make people uncomfortable. It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and useful at the same time. This cognitive dissonance between creativity and practicality may actually create a subtle bias against creative ideas.”
― David Burkus, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

“It's not enough for people to learn how to be more creative; they also need to be persistent through the rejection they might face. All of the ideas mentioned in this chapter were eventually adopted. When they were, it wasn't just because of their creativity, at least not at first. It was the persistence of their creators that moved them from idea to innovation. Likewise, it's not enough for leaders to make their teams more innovative. Leaders need to get better at counteracting their own bias and recognizing potential innovations sooner. We don't just need more great ideas; we need to spread the great ideas we already have.”
― David Burkus, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

“These results have some interesting implications for our views on creativity. Regardless of how open-minded people are or claim to be, they experience a subtle bias against creativity in uncertain situations. This isn't merely a preference for the familiar or a desire to maintain the status quo. It's an outright rejection of new, innovative ideas.”
― David Burkus, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

“Creativity is a team sport.”
― David Burkus, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

“This is a hard truth for some to accept: that a lack of resources may not be their true constraint, just a lack of resourcefulness.”
― David Burkus, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas