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The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

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3.97  ·  Rating details ·  232 ratings  ·  27 reviews
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The ...more
Hardcover, 214 pages
Published October 7th 2013 by Jossey-Bass (first published January 1st 2013)
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Jacob
Aug 13, 2014 rated it it was amazing
Shelves: fascinating
I just got off of a live Q&A call with David Burkus talking about his book, "The Myths of Creativity." The call was very inspiring and David is a very sincere and great person. I've been reading his book throughout this month and finished it earlier this week. "The Myths of Creativity" addresses the various things that we believe to be true about creative ideas and creative people that are in fact myths. In addressing the myths David also references the science and then explains the truth as ...more
Michael Stallard
Oct 07, 2013 rated it it was amazing
David Burkus’ new book, "The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas," is among the best business books I’ve read this year. It provides a valuable review of research and practices related to the process of innovation. It’s impossible to read "The Myths of Creativity" and not come away with new, useful practices that will improve your ability to innovate. I highly recommend it.

Readers of this book will gain a newfound appreciation for just
...more
Matthew Ting
Nov 27, 2018 rated it really liked it
I think like 75% of the book is pretty good. Provides a good framework for creativity. I think the concept of incubation (stepping back, being idle, giving unconscious mind time to process) is important and one I want to remember. It's a pretty well written book and an easy read. A lot of interesting stories.

The other 25% is a bit too forcefully strewn together with anecdotes or felt a little cherry picked. It doesn't seem fair to pick a few examples and present them as a mythbuster. E.g. to
...more
Dawn Lennon
Aug 24, 2013 rated it really liked it
Shelves: business
The enigma of what it means to be creative has led individuals and companies to adopt mindsets about "who is" and "who isn't" creative. From there the questioning sequence goes to: "What do we need to do as a company to be innovative." The answer: "Get more creative."

It's then that the myths of creativity take over. David Burkus does a find job identifying, defining, illustrating, debunking the myths of creativity and how they affect us and organizations. It's clearly written, neatly organized,
...more
cizi
Oct 04, 2017 rated it really liked it
Super enjoyed this book. It is broken down into 11 myths and footnoted extensively. Highly recommend to those interested in learning about creativity (ie not just applied to the arts).
Louis Prosperi
Oct 04, 2013 rated it really liked it
An insightful book that challenges much of our "common sense" about creativity.

At the title suggests, this book explores several "myths" about creativity, most of which will be quite familiar to many readers. Together these form a "mythology of creativity", a set of beliefs we carry around about how creativity works. For each of the ten "myths" explored in this book, the author introduces the "myth" (what it is and the thinking behind it), and then proceeds to cite both social science research
...more
Ana-Maria Bujor
Jun 30, 2015 rated it liked it
Shelves: business, non-fiction
This is quite an interesting and easy read and it also clears up some myths about creativity, one of the biggest buzzwords of our time. There are a lot of people who say they are not creative, or that the guy with a flowery shirt and neon blue glasses has to be creative. And also there are a lot of bosses who insist on wasting people's time with useless brainstorming sessions. This book shows why it's all one big myth and gives solutions for creating more and in better ways. This is definitely ...more
Nicole S-P
Oct 23, 2019 rated it it was amazing
This book is so great that I'll be basing my career path off of one of it's chapters. Definitely brings a superb insight into the creative mind
Kate
Jul 12, 2019 rated it really liked it
Book could be easily shortened, however all the basic points are highly accurate in my opinion.
Jay
Aug 18, 2014 rated it liked it
Shelves: business
Another in the "everything you know is wrong" mold of pop business/psychology books. This one had good and not so good points. I enjoyed the writing. I initially enjoyed the concept of debunking commonly held beliefs about creativity. And many of the examples of "creativity" were more recent in comparison to the many other books treading related water published recently.

I find these kinds of pop science/business books have a typical flow per chapter - describe what people commonly think,
...more
Brent
Jul 02, 2014 added it
I read this as part of the fantastic http://www.12booksgroup.com/ discussion of the book. The author provided us with a great live Q&A at the end of September. Great way to finish.

As stated by others, this book is not a 1 through 10 checklist for being creative. I was thankful for that. I enjoyed how the author explained each myth, gave research to show how the myth is false, then gave real life success examples that ran counter to the myth. Using this approach, along with the author's
...more
Casey Wheeler
I was given this book by David Burkus to review as part of the 12 Books Group with the expectation that I would participate in the discussion on Goodreads and post a review to Goodreads, my blog, LinkedIn, Facebook, Twitter, Google + and Amazon.

I found the book to be an entertaining, well researched, fast read that clearly presented the ideas and concepts the author is trying to impart. While I had read about many of the examples that he used in the book, I really liked that he went into greater
...more
Melinda
Jul 06, 2014 rated it it was amazing  ·  review of another edition
Shelves: business, favourites
What a fabulous book.

This is the best non-fiction book I’ve ever read. Beautifully written with a level of detail in the research that makes each myth deconstruction completely captivating.

Firmly rooted in the real world, this book blows apart the myths and faulty data behind those pithy, condescending platitudes (often disguised as motivational quotes / infographics) people use as rationale for their unrealistic expectations of themselves and (most often) others to produce creative thinking
...more
Ken
Sep 01, 2014 rated it really liked it
Recommended to Ken by: 12booksgroup
Shelves: 12books
This review was for the 12booksgroup. Great descriptions of prevalent myths of creativity, with excellent stories and summaries of work like Amabile's. Absent from the example stories, as even the author noted, were international examples; specifically, stories outside of the U.S.

Another small criticism I had was the absence of a summary chapter. Burkus explained this, in a 12books Q&A session, as purposeful - hoping that the reader would be left with a slight feeling of discomfort at the
...more
Kathy
Aug 26, 2014 rated it liked it
Shelves: 12books-in-2012
I didn't think this book would be interesting but I was wrong. I quite enjoyed it. The stories within the myths were what kept my interest - many of which I have heard before but there was usually a new fact pointed out regarding the story that made them seem fresh. Some of the myths I wouldn't call myths for instance the "cohesive myth"; I have always believed that conflict increases creativity and the end result is a better decision. Overall I cannot say that I disagree with any of the myths ...more
Susan Beamon
Aug 31, 2014 rated it it was amazing
I read this book for the 12 Books group at Goodreads, which is business reading and discuss group. This is definitely a discussion book, not a how to book, like many business books are. I found it very interesting, a combination of history and research in creative thinking. It reminded me of some things that I had learned before, and told me more stories about our human past. Creativity is not what we believe it is. It is not a singular achievement, but a group activity that takes a great deal ...more
Victoria
Aug 23, 2014 rated it it was amazing
If you have ever wondered if you are creative or somebody else is. Or "if you only had more time" .Dispels the "excuses" or "rationalizations" we make when it comes to creativity.

Please see mini-summary here:
http://victoriascolumn.blogspot.com/2...
David
May 01, 2015 rated it it was ok
Shelves: cleanskin
Will have to get back to this one as didn't really concentrate on its contents. I liked that it changed my ideas on some stereotypes which in itself made it worth reading. It was a book I left at work to read in breaks so it was read in dozens of small breaks. Not the best way to take something in.
عبدالرحمن عقاب
Dec 09, 2013 rated it really liked it
جميل في مجمله و ممتع ومفيد. ناقش ما يغلب ويشيع من أفكار (أساطير) عن الإبداعية وشروطها .
يصلح للقراءة السريعة، يمكن تسميته بالمباشر السطحي.
أعيب عليه استفاضته حين يسرد القصص مما يسمن الكتاب وليس العقل.
C. A. Hurst
Oct 22, 2013 rated it it was amazing
I'm currently reading this book. In a word, "Awesome"!
Raghu'nath Nandy'ala
Oct 25, 2013 rated it it was amazing
Shelves: entrepreneurship
Excelent book. My thinking streamlined with the examples and elaborations
Jamie Locklin
May 22, 2016 rated it it was amazing
This is another book that should be a must read for all leaders. It's a great guide to understanding the barriers to creativity and innovation.
Lim Hooi
Nov 25, 2014 rated it it was ok
This book listed out the possible ways of being creativity and what did not work. It served as a reminder list for myself and validated some of the thoughts I derived from my experiences.
Rowan Lange
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Jul 05, 2018
Paul Liang
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Miklos
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Mar 13, 2014
Alfredo
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Oct 16, 2014
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12 Books - Author...: The Myths of Creativity - David Burkus - August 2014 47 61 Sep 01, 2014 03:43PM  

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David Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. His work has been featured in Forbes, Bloomberg ...more
“Creative ideas make people uncomfortable. It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and useful at the same time. This cognitive dissonance between creativity and practicality may actually create a subtle bias against creative ideas.” 1 likes
“These results have some interesting implications for our views on creativity. Regardless of how open-minded people are or claim to be, they experience a subtle bias against creativity in uncertain situations. This isn't merely a preference for the familiar or a desire to maintain the status quo. It's an outright rejection of new, innovative ideas.” 0 likes
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