A Pocket Guide to Psychology for designers Quotes

“If we can match our users' mental model of how to complete a task with the way we design our website or app we'll increase usability and reduce cognitive load. We'll design a website that matches how our users think and behave.”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“Multivariant testing doesn’t have this limitation. What MVT does best is objectively research small, discrete design problems:”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“With a broad brush we can say that there are two types of people in the digital industry. Simon Baron-Cohen defines us as either empathisers or systemisers. Empathisers make decisions based more on feeling, and tend to be more involved on the creative side. Systemisers like evidence and data, and tend to be more technology focused.”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“Hick’s law is defined by Wikipedia as “the time it takes for a person to make a decision as a result of the possible choices he or she has.” This is great for us: the more menu items we decide to show, the longer it will take the user to make their choice.”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“Social psychology looks at how people exist within a social context: how thought, feeling and behaviour are influenced by those around us.”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“Cognitive psychology is the science of mental process: how people acquire, process and store information”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“Trying to solve a specific problem during the design process is when to research a theory.”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.

“design is the process of choosing and organising words, images and messages into a form that communicates and influences its audience.” UK Design Council”
― Joe Leech, Psychology for Designers: How to apply psychology to web design and the design process.