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Communicating The New: Methods to Shape and Accelerate Innovation Communicating The New: Methods to Shape and Accelerate Innovation by Kim Erwin
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“Persuasion” requires proof. It causes us to lead with process and facts instead of stories and knowledge. The lack of immediate relevance to participants feels like a waste of their time.”
― Kim Erwin, Communicating The New: Methods to Shape and Accelerate Innovation
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