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Communicating the New: Methods to Shape and Accelerate Innovation
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Communicating the New: Methods to Shape and Accelerate Innovation

4.04  ·  Rating details ·  45 ratings  ·  3 reviews
"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA--Volatility, Uncertainty, Complexity and Ambiguity--we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so ne ...more
Paperback, 256 pages
Published August 12th 2013 by Wiley (first published January 1st 2013)
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4.04  · 
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 ·  45 ratings  ·  3 reviews


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Henk
Oct 10, 2013 rated it really liked it
A great book, easy to read. Chapter 4 is pretty awesome and talks about the need of emotional and intellectual engagement and how to establish it. "It is not about having a prototype, it is about prototyping." It covers how to use different experience models to break conventions, etc. I found myself happy to know that I am on the right track, and eager to see how to get more skills. The book has several examples, less useful to my mind, but it may just be what is needed to convince people. Get i ...more
Garette Johnson
Jan 09, 2017 rated it it was amazing
If you want to learn more about how to communicate complicated, new and emerging ideas or even wicked problems. This is a great book to start with. I would also pair it with "Sketching the User Experience" by Bill Buxton. Both cover several methods that inform the whole.

Jeremy Yuille
Aug 20, 2015 rated it really liked it
Shelves: design-futures
A great book on an important but overlooked topic. Agree with previous review that re-framing communication as a practice rather than artifacts is one of the key insights Erwin brings.
The frameworks are actionable, definitely recommended for design programs as well as business courses!
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“Persuasion” requires proof. It causes us to lead with process and facts instead of stories and knowledge. The lack of immediate relevance to participants feels like a waste of their time.” 0 likes
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