Google Semantic Search Quotes

“I am a firm believer that knowledge is power but only if it leads to comprehension.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“The connectivity of the cloud and the prevalence of tablets and smartphones have eroded the traditional online/offline divide. Within a short time we will most probably stop thinking of it as 'online.' We will simply be connected, all the time, everywhere, and the online world will be notable only by its absence when that connection breaks.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Search has become the real-time mirror of our collective consciousness. It reflects not just what we think, but what we are about to become.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“The best way to think of semantic search is like a search light that picks up all the different data nodes of the Web and follows them around creating a picture of how they link up, who they belong to, who created them, what else they created, who they are, who they were, and what they do. At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date. This is a game changer.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“The point is that in the connected economy, meaning and its value, semantic or otherwise, is unleashed only through the power of connection.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Semantic” is a Greek word that means “meaning,” and the field of Semantics busies itself with the study of the meaning of words and the orthology of logic. In search on the Web, semantic search marks the transition from a “dumb” search
of single web pages that have a probabilistic value of containing the information we are looking for to an intelligent search that delivers real answers or leads us to the very answer we are looking for on a web page that has nothing to do with the search query we used and therefore would not have come up in the traditional keyword-activated results of the past.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In the pre-semantic search world success in online marketing was determined by one’s ability to virtually shout the loudest.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of a changing world. Semantic search is all about creating connections in a world where point A is actively looking for point B and vice versa. The proviso here is that there is a clear understanding of the dynamics involved—the need or want that is being answered by a product or service.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Going back to basics does not mean stripping us of our achievements. It means stripping us of our pretenses, getting rid of the inevitable hubris that comes with rapid development and understanding the dynamics of what makes things tick.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Google’s semantic search is the first step toward a search engine that is like Star Trek’s onboard computer and the brains of that semantic search is what Google calls the Knowledge Graph. The word “Graph” here has been taken from mathematics but in this context it was coined by Facebook’s founder and CEO, Mark Zuckerberg, who used it to express the social network of relationships within Facebook’s digital boundaries. He called it the Social Graph.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In search on the Web, semantic search marks the transition from a “dumb” search of single web pages that have a probabilistic value of containing the information we are looking for to an intelligent search that delivers real answers or leads us to the very answer we are looking for on a web page that has nothing to do with the search query we used and therefore would not have come up in the traditional keyword-activated results of the past.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Semantic search, as a concept, has been around since Tim Berners-Lee, the man who is frequently called the father of the Internet, wrote an article about it in 2001 in Scientific American. There he explained that the essence of semantic search is the use of mathematics to get rid of the guesswork and approximation used in search today and introduce a clear understanding of what words mean and how they connect with what we are actually looking for in the search engine box.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Search, above all else, is marketing, and it is undergoing a massive change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“To win at semantic search you need more people than are on your payroll.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic