Youtility Quotes

“stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“What if instead of trying to be amazing you just focused on being useful? What if you decided to inform, rather than promote?”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Top-of-mind awareness requires companies to send messages consistently, but today’s consumers are besieged with every company of every type, size, and description jostling for attention, making pleas to friend, follow, subscribe, read, watch, and click. Unimaginative marketers attempt to stand out with message frequency, or by exchanging bribes for attention (resulting in an explosion of Facebook contests and giveaways, among other tactics).”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“The answer is to redefine the market into something much smaller and more manageable.”6 That doesn’t mean frame-of-mind awareness isn’t an approach worthy of your attention—it is. But it’s only half the story.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Inbound marketing is a powerful tool. I’ve spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn’t absolute.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Stephens’s answer forever changed how I think about marketing. “Well, the reality is that our best customers are the people that think they can do it themselves,” he said. “And the other thing you”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Friend-of-mine awareness is predicated on the principle that, if you are useful without engaging in an immediate quid pro-quo, your business will be trusted the same way consumers trust their friends and family members. When you tilt toward promotion and away from information, that trust evaporates.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Technologies change, people change, users change, and you have to be there to adapt to it or else you will be making cassettes when the CD comes around.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“You can’t survive by shouting the loudest and relying solely on anachronistic interruption marketing. You can’t proclaim you’re featuring the “biggest sale ever!” every day.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype