Jay Baer

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in Lincoln, NE, The United States
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Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.

He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.

His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.

A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.

A November, 2010 issue of Fast Company Magazine cited him as one of the th
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Your 2019 Content Strategy: 5 Trends You Can't Ignore


As a digital marketing analyst at Altimeter, I’ve been tracking the ever-changing world of content marketing since 2013, but this is the first year where the changes have been truly dramatic.


When I fielded the survey for my latest research report “The 2018 State of Digital Content,” I expected to find small technological advances in the way we create, deliver, and measure content marketing, bu...

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Published on December 13, 2018 09:15 • 2 views
Average rating: 4.02 · 1,553 ratings · 173 reviews · 20 distinct worksSimilar authors
Youtility: Why Smart Market...

4.03 avg rating — 864 ratings — published 2013 — 7 editions
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Hug Your Haters: How to Emb...

4.02 avg rating — 320 ratings — published 2016 — 4 editions
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The Now Revolution: 7 Shift...

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3.98 avg rating — 142 ratings — published 2011 — 8 editions
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Youtility for Real Estate: ...

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Talk Triggers: The Complete...

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10x Marketing Formula: Your...

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How To Create A Social Medi...

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Winning at Social Customer ...

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The New Inbox

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As a digital marketing analyst at Altimeter, I’ve been tracking the ever-changing world of content marketing since 2013, but this is the first year... Read more of this blog post »
Jay Baer has read
The Billionaire's Vinegar by Benjamin Wallace
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The Now Revolution by Jay Baer
"Great insightful book!"
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The Now Revolution by Jay Baer
“Social Media is About People, Not Logos”
Jay Baer
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The Now Revolution by Jay Baer
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Fast Food Nation by Eric Schlosser
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The Tipping Point by Malcolm Gladwell
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Freakonomics by Steven D. Levitt
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Into the Wild by Jon Krakauer
Into the Wild
by Jon Krakauer (Goodreads Author)
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More of Jay's books…
“stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way.”
Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Social Media is About People, Not Logos”
Jay Baer, The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

“What if instead of trying to be amazing you just focused on being useful? What if you decided to inform, rather than promote?”
Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

“Social Media is About People, Not Logos”
Jay Baer, The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social




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