Marketing 7.0 Quotes

“Marketing in the age of AI must be grounded in empathy, a trait that sets humans apart from intelligent machines. For marketers, empathy means the ability to understand the customer’s perspective. It may arise from shared backgrounds, values, or experiences. But even without those, humans have the imagination to step into another person’s shoes. Empathy is what enables marketers to understand how the human mind works.”
― Philip Kotler, Marketing 7.0: A Guide for Thinking Marketers in the Age of AI